article thumbnail

Successfully Marketing Products With Professional Help

Business Consulting Agency

Selling products these days can be a very lucrative business. Some products sell better than others. What comes into fashion or is trending and so on. Many factors impact a business that sells products. Many factors impact a business that sells products. Are you selling products? Are you ready to do better?

article thumbnail

Product Roadmap Explained

Tom Spencer

In the context of project management, a roadmap can span across multiple timelines for continuous product development. Why do you need a product roadmap? A roadmap is crucial for visualizing a product’s strategy that is aligned with your business goals, while incorporating customer insights for future developments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cracking Pricing Strategy Case Studies

Tom Spencer

Pricing strategy is one of the easiest levers CEOs can pull to increase revenues in their company. Pricing Strategy Case Framework. The first option to price a product is to look at how much it costs the company and then to set a price by adding a markup so that the company earns a certain profit margin on each unit sold.

article thumbnail

Chinese and American Consumers Have Different Ideas About What Makes a Product Creative

Harvard Business

When consumers believe a product is creative, they are more likely to like , share , and buy it. Jeffrey Loewenstein and I recently published a study examining the features that indicate whether a product is creative in the world’s two largest economies, the U.S. The unusualness of a product or process. and China.

article thumbnail

Leveling Up: Consulting Skills for an AI-Powered World

Tom Spencer

For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. The client can use this insight to target their marketing campaigns and direct their product development efforts accordingly.

article thumbnail

PM Career Paths

Tom Spencer

Being a product manager requires taking responsibility. You are the ambassador of the product. You’re responsible for it from its first fuzzy idea, to concrete concept, through production, launch, and all the way to maturity stage. Stepping into the Product Manager Role. Product Manager Career Paths.

article thumbnail

Know Your Weaknesses

CaseInterview.com

I’m terrible at attention to detail (it hurts my brain too much) and even worse at anything aesthetically oriented (anything from fashion to website design to creating visually impactful slides). When I buy a new product, the first thing I do is throw out the product manual. They are very fun to work with. First Name *.