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How to Understand Key Metrics in a New Industry

Tom Spencer

Both fields rely on translating real world events into data points which are then used to answer questions and generate insights. All industries use numbers and metrics to describe performance, measure trends, and allocate status. Using the metrics for decision making. Company goals – Is the change in the metric planned?

Metrics 88
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Let’s draw a distinction between the micro and the macro.

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The Perils of Internal Disruption (Part 5)

Markovitz Consulting

Last week , I wrote about how kaizen events can disrupt daily operations and overburden employees. We have a kaizen event this week. Too often, leaders react to every up and down in the metrics, asking for explanations and root causes that don’t actually exist. Next week it’s back to business as usual.”)

Metrics 124
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Project Management: Leverage Data for Better Cost Control 

PM Alliance

Data such as workforce metrics, vendor rates, and material pricing gives your team the necessary background to minimize costs by identifying the right resource mix for each market. This information can be used to develop hiring plans that make the best use of low-cost markets.

Data 63
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Business Startup Investors And Business Consultants

Business Consulting Agency

Consultants conduct thorough assessments of startup business models, market opportunities, competitive landscapes, financial projections, and risk factors. Consultants evaluate investment opportunities, sector trends, and market dynamics to recommend strategic portfolio allocations, sector exposures, and investment diversification strategies.

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5 Steps to Better Align Sales and Marketing

LSA Global

Are Sales and Marketing at Odds? Your ability and commitment to align sales and marketing matters. Misaligned goals, roles, scope, or success metrics between sales and marketing can greatly inhibit revenue growth, profitability, customer satisfaction, and employee engagement. 5 Steps to Better Align Sales and Marketing.

Sales 28
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How an Analytics Mindset Changes Marketing Culture

Harvard Business

The most significant culture shift today for marketing teams is adopting an analytical marketing approach. The problem is that while marketers are thinking differently about their data, in many cases they’re not acting differently based on what the data is telling them. We all rely on it more than we care to admit.

Culture 28