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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Let’s draw a distinction between the micro and the macro.

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Project Management: Leverage Data for Better Cost Control 

PM Alliance

Timely data can give your team an edge on controlling costs by ensuring that resources are used efficiently. Data such as workforce metrics, vendor rates, and material pricing gives your team the necessary background to minimize costs by identifying the right resource mix for each market.

Data 63
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Why CEOs Should Share Their Long-Term Plans with Investors

Harvard Business

Signed by leading institutional investors, the letter describes the components of a long-term plan that enables a CEO to address enduring issues of investor interest and help plug an unmet market need for information with a long-term time horizon. Given the limited sample we have to analyze, we consider our results preliminary.

Metrics 34
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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

Media 28
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Scaling Customer Service as Your Startup Grows

Harvard Business

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Don’t optimize for efficiency. What to do. What not to do. Your goal is success.

Metrics 48
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The Basic Social Media Mistakes Companies Still Make

Harvard Business

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Social was an add-on to existing plans — another outlet to deliver the marketing message.

Media 45
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A Study of Hospitals Found That Outsider CEOs Make Their Organizations More Productive in the Long Run

Harvard Business

Inside candidates, often groomed by their predecessors, bring firm-, market-, and industry-specific knowledge that outsiders might take years to acquire. Our research , which focused on CEO succession in the American health care system, examined the impact of CEO succession on productivity and efficiency. Both have advantages.

Study 28