Harvard Business

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Social was an add-on to existing plans — another outlet to deliver the marketing message.

Media 41

Media ROI Company Metrics 41

Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Here are examples of how firms in three industries are simplifying the purchase process, and the specific tactics they are using: An employee wellness benefits provider uses content marketing. Fast forward to today.

B2B 31

B2B Travel Benchmarking Sales 31

LSA Global

DECEMBER 4, 2020

Too many L&D functions offer stand-alone training events that may be easy to offer, but are untethered to job priorities, too difficult to navigate, unsupported by senior management, and not reinforced with coaching and accountability.

Strategy 28

Strategy Strategy Strategy& Company 28

Harvard Business

SEPTEMBER 24, 2018

While open houses welcome almost everyone as part of their marketing and outreach efforts, campsites carefully vet participants according to expertise, personality, or cultural fit. As one might imagine, demonstrating the ROI of this is difficult — most don’t even try. The latter is crucial.

Company 33

Company Case Interview ROI Engineering 33

Harvard Business

MARCH 2, 2018

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals.

Healthcare 32

Healthcare Metrics Engineering Financial 32

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Conducting Webinars or Other Online Educational Events.

Consulting 68

Consulting Advertising Case Interview Conference 68