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Successfully Marketing Products With Professional Help

Business Consulting Agency

Selling products these days can be a very lucrative business. Some products sell better than others. What comes into fashion or is trending and so on. Many factors impact a business that sells products. Many factors impact a business that sells products. Are you selling products? Are you ready to do better?

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Leveling Up: Consulting Skills for an AI-Powered World

Tom Spencer

For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. The client can use this insight to target their marketing campaigns and direct their product development efforts accordingly.

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(Value Stream) Map Your Way to a Better Post-Covid Future

Markovitz Consulting

But if you want to thrive in the post-COVID world, you’ve got to start working on operational improvements now. Value stream maps (VSMs) show both the material and the information flow in any kind of end-to-end process such as order to cash, or new product introduction.

Sales 147
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Combatting COVID-19 in Emerging Markets

Tom Spencer

When the COVID-19 crisis became evident in South Africa in mid-March, the South African government put strict lockdown measures in place, including school closures and store lockdowns which were accompanied by reducing the output of production facilities. Unfortunately, households are not the only ones feeling the brunt of NPI’s.

Marketing 103
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Can Consulting Make a Positive Social Impact?

Tom Spencer

Social entrepreneurship combines the problem solving, product design, and strategic implementation associated with traditional entrepreneurial and consulting roles with large scale societal impact. Project Innovators provide the deliverables in a timely fashion by working with Project Managers ( PMs ). Enter Social Entrepreneurship!

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PM Career Paths

Tom Spencer

Being a product manager requires taking responsibility. You are the ambassador of the product. You’re responsible for it from its first fuzzy idea, to concrete concept, through production, launch, and all the way to maturity stage. Stepping into the Product Manager Role. Product Manager Career Paths.

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The Ansoff Matrix

Tom Spencer

THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. What is a Product-Market Growth Strategy? Background.