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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Consider Product ABC from a leading retailer. Reading Time: 4 minutes.

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Wealth Management 101: The Hidden World of Private Banking

Tom Spencer

The financial services industry comprises firms that operate across a range of sectors: Asset & Wealth Management, Banking & Capital Markets, and Insurance. In simple terms, asset management firms are the ‘manufacturers’ of investment products (e.g., clients can purchase iShares on the RBC Wealth platform).

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Industrial Production Declines, November and December Revised Lower; String of Unexpected Events Continues

MishTalk

This morning the Fed reported Industrial production declined. Industrial production decreased 0.3 percent, partly because of the severe weather that curtailed production in some regions of the country. percent, partly because of the severe weather that curtailed production in some regions of the country. Clothing up 0.5%

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Mastering the Art of Leading Remote Work Teams

Rick Conlow

Now however, controversy about the productivity challenges of leading remote work teams confront organizational assumptions about its effectiveness. The Council on Foreign Relations shares global research on how productivity increases in remote work settings. Owl Labs date says they are 47% more productive. hours a week.

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Case Interview: Beyond Common Frameworks

Tom Spencer

Silver Bullet #1: Marketing Tool: Segmenting – Targeting – Positioning. STP is a powerful structure to construct insightful marketing strategies. Define the total market. Segment the market. Kogan.com is playing for the retail market in Australia (step 1). In short, this tool is call STP.

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Navigating the Entrepreneurial Journey

Business Consulting Agency

Conduct Comprehensive Market Research Once you have identified your areas of interest and expertise, conduct comprehensive market research to assess the demand, competition, and market dynamics within the selected industry or niche. Navigating the entrepreneurial journey with professional assistance yields better results.

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The Ups and Downs of a Career in Consulting

Tom Spencer

Consulting offers a unique breadth of exposure MBB are predominantly strategy consulting firms that mainly work on strategy projects, which are by nature much shorter than the implementation projects undertaken by other consulting firms such as the Big 4 (PwC, EY, KPMG, Deloitte). Find what works for You!