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7 Marketing Predictions For 2022

Henry DeVries

Find out from five marketing prognosticators what marketing will be like in 2022.

Marketing 107
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3 Drivers of China’s Booming Electric Vehicle Market

Harvard Business

In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S.,

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Key Advantages for High Growth Consulting Firms: Part 2 (Marketing & Strategy)

Management and IT Consulting

The recently completed 2022 Hinge High Growth Study revealed four key advantages that stood out for successful high growth consulting firms vs their no growth peers. These advantages included: technology, talent, marketing, and strategy. Today, we take a look at two of those advantages: marketing and strategy.

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Digital Marketing Truisms For 2022

Henry DeVries

Many companies are doing a poor job during the pandemic managing customer expectations. In what ways will businesses have to evolve to make it?

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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10 Trends For Digital Marketing In 2022

Henry DeVries

Learn from the experts what roles such as email, loyalty programs, foresight, discounts and more will play in the coming year.

Trends 105
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Foundations of Successful Brand Strategy

Wakeman Consulting Group: Dave's Blog

I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s this page. Bookmark this spot!

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.