DMA2014: A Reality Check on Enterprise and SMB Omnichannel Marketing Strategies

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One of the reasons that marketing leaders and other professionals attend conferences is to get a reality check on what their peers and other companies are doing. Are we in-line with industry best practices? Is anyone else struggling with this marketing activity?

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Reinventing small and medium-size business banking in the US


Banks possess a wealth of strategic advantages in the battle for SMB business, but they must actively leverage these in order to stay competitive. US bank lending to SMBs has been flat in recent years, while alternative lenders have seen robust growth. If banks do not move quickly to engage with SMBs digitally, they risk losing even more share of the market to fintechs.

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Executives on Demand: What are part-time CEOs and why does every business need one?


For example, your SMB may handle many of your company’s finances independently and a part-time or on demand CFO could step in and assist you in your financial plans, operations, and processing, implement new solutions and strategies and help you provide for the future. Part-time CMOs can step in during a crucial period of marketing strategisation within your SMB and plot efficient tactics for your company.

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