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Webinars: Your Best Promotional Tool

The Fearless Marketer

In December 2008 I gave a presentation to the ICF (International Coaches Federation) conference in Tampa Florida. Sales letters, online content, social media, emails, videos, and every other marketing method pales in comparison to the results I’ve gotten with live presentations. I’ve proven it in my business time and time again.

Tools 62
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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Business Growth Starts Here.

Marketing 202
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Japan Tells Firms "Stop Sitting on Cash", Ignore the Lack of Customers

MishTalk

Okuma, a Japanese machine-tool maker, has seen its stock price rise around 30% this year. Instead, it is sitting on a pile of cash worth about $280 million—50% higher than its pile a decade ago, equivalent to one-fifth its annual sales, and more than twice the level required for the firm to be deemed loan-worthy by a bank.

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How SMEs can welcome the decade of Organizational Culture

Asamby Consulting

Due to the ongoing efforts of governments to delay inflation and a recession since 2008, we are experiencing an overlap of one phase ending and a new phase beginning (see graphic 1). In addition, the positive effect of culture on […] sales were mediated by customer satisfaction.” The spectrum of emotions may be broad.

Culture 59
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The Art of the Elevator Pitch

Harvard Business

If there is no logline, more often than not, there is no sale. If mastered, this can be a powerful and influential tool. ” In 2008 it was that the MacBook Air was “the world’s thinnest notebook.” A winning pitch starts with a winning logline — a valuable lesson for innovators in any field.

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The Best Approach to Decision Making Combines Data and Managers’ Expertise

Harvard Business

Data is now the critical tool for managing many corporate functions, including marketing, pricing, supply chain, operations, and more. Fifteen years later, Icosystem (Bonabeau’s company, which I am still a core member of) and a number of others have demonstrated the power of ABS as a business management tool.

Data 28
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Robo-Advisers Are Coming to Consulting and Corporate Strategy

Harvard Business

Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. The costs of AI-enabled tools are falling, and availability is rising. will grow to U.S. $5 5 trillion to U.S. $7 300 billion today.