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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Business Growth Starts Here.

Marketing 202
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The Art of the Elevator Pitch

Harvard Business

If there is no logline, more often than not, there is no sale. What does your startup or product do? If mastered, this can be a powerful and influential tool. Steve Jobs was a genius at identifying the one thing he wanted us to remember about a new product. What’s your idea? Make sure your team is on the same page.

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How SMEs can welcome the decade of Organizational Culture

Asamby Consulting

This includes its productivity, performance, customer service, and employee engagement levels. Due to the ongoing efforts of governments to delay inflation and a recession since 2008, we are experiencing an overlap of one phase ending and a new phase beginning (see graphic 1). The Business Dictionary, 2018). What’s the bottom line?

Culture 59
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Japan Tells Firms "Stop Sitting on Cash", Ignore the Lack of Customers

MishTalk

Okuma, a Japanese machine-tool maker, has seen its stock price rise around 30% this year. Instead, it is sitting on a pile of cash worth about $280 million—50% higher than its pile a decade ago, equivalent to one-fifth its annual sales, and more than twice the level required for the firm to be deemed loan-worthy by a bank.

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How Companies Are Already Using AI

Harvard Business

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department. bribes and kickbacks). Related Video.

Company 41
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Stress Test Your Company’s Competitive Edge with These 4 Questions

Harvard Business

An example of the difficulties of competing for dependence can be seen in the rise of the “ DIY-economy ,” which was particularly pronounced after the 2008 recession. Interestingly, customers have varied preferences for retailers depending on the product category. How to make your company more nimble and responsive.

Retail 34
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Robo-Advisers Are Coming to Consulting and Corporate Strategy

Harvard Business

Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. The costs of AI-enabled tools are falling, and availability is rising. will grow to U.S. $5 5 trillion to U.S. $7 300 billion today.