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If You're a SME Make Extra Money with GLG

Successful Independent Consulting

It’s the Gerson Lehrman Group ( GLG ), a 20-year-old international company that brings together subject matter experts (SMEs) with businesses and non-profits looking for insight on various topics. As research for this blog post, I asked a colleague about her experience as a Council Member and contacted GLG.

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SEO’s Dirty Little Secret: Why Creating SEO-Friendly Content is a Game-Changer

Chad Barr

To better identify your target audience, you may analyze your clients, leverage various social media platforms, review your Google analytics, research your competitors, and conduct market research. You are able to then share more of your expertise and substantiate it with research, examples, trends and forecasts.

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Tips for Sending Successful Messages on LinkedIn

Tom Spencer

Little research is done before the outreach – This makes your message look unappealing. Step 1: Use a compelling subject line. Use that information, make it unique, and craft a specific subject line. Let your topic sentence guide the substance of this second paragraph where you get into a few details. Image: Pixabay.

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Why You Need an Email Newsletter

The Fearless Marketer

Second, writing this newsletter every week has made me a much better marketing coach who can offer even better ideas to my clients. I do two kinds of marketing: Passive and Proactive. Passive marketing is being in front of your prospective clients to build the know-like-trust factor. Thirdly, see one and two! How easy is that?

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How to Make Perfect Connections

Action Plan

One of the very best books I’ve encountered on marketing and selling professional services. He has done great work for me in developing our go-to-market business strategy. From: Mac Shields To: Peter Tyre; Sylvia Senaldi Subject: Re: Intro Thanks for the introduction, Sylvia. Well, I‘m glad I finally did! Get it here.

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Thought leadership – by any other name would it smell as sweet?

Tom Spencer

All organisations engage in marketing activities: you have to show your customers you have something they want, after all. For top-tier consulting firms, there are two primary marketing efforts – the first, marketing to attract entry-level recruits, is quite visible. These are, ostensibly, research publications.

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Intro to Consulting Case Frameworks

Management Consulted

On the job, you may have 3 months to sink your teeth into the gory details of a project, with full research capabilities and the freedom to take a comprehensive look at every area that warrants attention. If you have done some research into frameworks, you’ll already know a little bit about some of the different approaches out there.