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Using Analytics to Align Sales and Marketing Teams

Harvard Business

Then, just days after receiving the quote, the manager gets an unsolicited email from the software company’s marketing team offering a better deal. At the same time, the software company has wasted time and resources on duplicate, uncoordinated, and ineffective marketing and sales outreach.

Sales 38
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What’s the Difference between Territory Management and Account Management

LSA Global

A Strategic Guide to Territory Management and Account Management Much like a chessboard where each move matters, sales leaders must carefully orchestrate sales strategies to optimize revenue growth, profitability, and customer satisfaction. What Is Sales Territory Management? When Do Sales Territories Make Sense?

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How Pharma Companies Can Keep Winning in China’s Changing Market

BCG

Focus Tuesday, November 22, 2016 Big shifts are underway in China’s pharmaceutical market. They will shape the marketplace for more than 90% of drug sales for the next decade for multi-national corporations and domestic players.

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A Pharma Playbook for Success in Southeast Asia

BCG

To capture the immense opportunities in emerging markets, pharmaceutical companies require highly targeted strategies. And what works in developed markets won’t necessarily work in emerging economies. The payoff for getting a targeted emerging-market strategy right is significant.

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Sales Bonuses Are Supposed to Motivate, So Don’t Waste Them on Easy Targets

Harvard Business

The belief is that at-risk pay motivates salespeople to work hard and direct effort towards sales activities that encourage achievement of sales goals. sales forces, but the mix varies across industries and sales roles. Within an industry or company, pay mix often varies across sales roles.

Sales 28
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Fixing Pharma’s Incentives Problem in the Wake of the U.S. Opioid Crisis

Harvard Business

No matter how you look at it, there have been terrible, unintended outcomes from the introduction and marketing of next-generation prescription opioids. Since 1999, three years after OxyContin was unveiled by Purdue Pharmaceuticals, the rate of drug overdoses in the U.S. And what can we learn from it?

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The 3 Relationship Strategies That Guarantee your Success

Claris Consulting

We are often quick to shift the blame of our lack of success to bad leaders, inferior culture, crazy customers, weak markets, defective products, or the competition. You see, the job they applied for was in pharmaceutical sales. Yes, these areas are a factor and frequently out of our control. Sound harsh?