Marketing Pharmaceuticals Recruiting Sales 
Management Consulted
DECEMBER 11, 2016
Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. In 1996, Simon-Kucher opened an office in Boston and began to put more of a focus on its other three practice areas: strategy, marketing, and sales.
Harvard Business
NOVEMBER 24, 2016
This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify and train new skillsets. On the flip side, success in HR could use a major assist from marketing, or at least HR professionals who think like marketers.
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Harvard Business
FEBRUARY 16, 2017
Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset. A team of U.S.
Harvard Business
JUNE 16, 2016
In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. billion sales in India.
Management Consulted
FEBRUARY 15, 2015
As an outgrowth of a multi-district pharmaceutical case, the firm formed its technology practice, specializing in e-discovery solutions and software. In the span of 9 years, the firm acquired more than 16 consulting companies in 5 different markets, including Australia, the United Kingdom, Asia, the United States and Latin America.
Management Consulted
NOVEMBER 6, 2016
Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?
Harvard Business
JUNE 22, 2016
In today’s market, tech platforms enable IP and relationships to scale rapidly, and at near-zero cost. For example, do you make and sell things, hire skilled employees and provide services, develop and new IP like software or pharmaceuticals, or build and manage digital networks, be they transactional, informational, or social?
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