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What’s the Difference between Territory Management and Account Management

LSA Global

A Strategic Guide to Territory Management and Account Management Much like a chessboard where each move matters, sales leaders must carefully orchestrate sales strategies to optimize revenue growth, profitability, and customer satisfaction. What Is Sales Territory Management? When Do Sales Territories Make Sense?

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Using Analytics to Align Sales and Marketing Teams

Harvard Business

At the same time, the software company has wasted time and resources on duplicate, uncoordinated, and ineffective marketing and sales outreach. Companies need an orchestrator to ensure marketing and sales outreach is well-coordinated and aligned with customer buying needs. The buying process is no longer linear or consistent.

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Sales Bonuses Are Supposed to Motivate, So Don’t Waste Them on Easy Targets

Harvard Business

The belief is that at-risk pay motivates salespeople to work hard and direct effort towards sales activities that encourage achievement of sales goals. sales forces, but the mix varies across industries and sales roles. Within an industry or company, pay mix often varies across sales roles.

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A Pharma Playbook for Success in Southeast Asia

BCG

To capture the immense opportunities in emerging markets, pharmaceutical companies require highly targeted strategies. By 2020, emerging markets will account for more than 30% of pharmaceutical sales growth worldwide. Southeast Asia alone is expected to generate $40 billion in pharmaceutical sales by 2020.

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How Pharma Companies Can Keep Winning in China’s Changing Market

BCG

Focus Tuesday, November 22, 2016 Big shifts are underway in China’s pharmaceutical market. They will shape the marketplace for more than 90% of drug sales for the next decade for multi-national corporations and domestic players.

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Fixing Pharma’s Incentives Problem in the Wake of the U.S. Opioid Crisis

Harvard Business

Since 1999, three years after OxyContin was unveiled by Purdue Pharmaceuticals, the rate of drug overdoses in the U.S. Meanwhile, the amount of prescription opioids sold by pharmaceutical companies has quadrupled, despite no proliferation in the amount of reported pain.

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The 3 Relationship Strategies That Guarantee your Success

Claris Consulting

You see, the job they applied for was in pharmaceutical sales. What this smart and talented professional neglected to consider was that in most overscheduled and overburdened Dr’s offices is a receptionist acting as a gatekeeper that determines whether sales reps ever meet the doctor. Sound harsh?