article thumbnail

Marketing When Budgets Are Down

Harvard Business

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

article thumbnail

Surveying the Business Landscape

Tom Spencer

Meanwhile, booming PC sales from multiple vendors provided Microsoft and Intel with a lucrative and rapidly growing market for software and chips. Surveying the Business Landscape. What is the sales volume and market share of major competitors? The story of the IBM PC is a cautionary tale. Size and Concentration.

Survey 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why CEOs Can’t Dance Redux

Rick Conlow

Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. A finance executive said this of the decades-old corporate attitude, “We are GM. A global IBM study found that 33% of CEOs had engineering degrees and another 15% had finance degrees. We know everything.

article thumbnail

Survey Data Shows That Many Companies Are Still Not Truly Agile - SPONSOR CONTENT FROM CA TECHNOLOGIES

Harvard Business

A recent global survey of almost 1,300 IT and business leaders found companies are keenly aware of the importance of agile. However, the report found one group, the Agility Masters, who have been able to leverage agile throughout their company, reporting 60 percent higher revenue and profit growth than the rest of the organizations surveyed.

Agile 29
article thumbnail

The Sales Role Multinationals Need in Emerging Markets

Harvard Business

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 28
article thumbnail

Retail Sales Rise in Germany and France, Decline in Italy

MishTalk

Get Involved The State of the Unions Finances: A Citizens Guide. Retail Sales Rise in Germany and France, Decline in Italy; Margin Squeeze in Germany and France. Italy: Sharpest drop in retail sales since April. In Italy, Markit reports Sharpest drop in retail sales since April. Minyanville Business and Market News.

Retail 70
article thumbnail

It’s 10 AM. Do You Know What Your Sales Reps Are Doing?

Harvard Business

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 37