Remove Finance Remove Marketing Remove Sales Remove Survey
article thumbnail

Marketing When Budgets Are Down

Harvard Business

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

article thumbnail

The Sales Role Multinationals Need in Emerging Markets

Harvard Business

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Surveying the Business Landscape

Tom Spencer

In the pursuit of growth, should a company enter a new market, develop a new product, launch a start-up, form a joint venture, or acquire a competitor? These three strategic decisions helped to shift market power in the PC industry away from IBM and towards Microsoft and Intel. Surveying the Business Landscape.

Survey 60
article thumbnail

Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103
article thumbnail

Why CEOs Can’t Dance Redux

Rick Conlow

Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. A finance executive said this of the decades-old corporate attitude, “We are GM. GM market share fell from 62.6% No wonder the #1 issue on employee engagement surveys is the lack of communication.

article thumbnail

Survey Data Shows That Many Companies Are Still Not Truly Agile - SPONSOR CONTENT FROM CA TECHNOLOGIES

Harvard Business

A recent global survey of almost 1,300 IT and business leaders found companies are keenly aware of the importance of agile. However, the report found one group, the Agility Masters, who have been able to leverage agile throughout their company, reporting 60 percent higher revenue and profit growth than the rest of the organizations surveyed.

Agile 29
article thumbnail

How to Successfully Meet the Three Biggest Marketing Challenges

The Fearless Marketer

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

Meeting 48