Remove Engineering Remove Finance Remove Marketing Remove Productivity
article thumbnail

Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

Trends 88
article thumbnail

Frameworks for the Case Interview (Part I: Market Study Framework)

Tom Spencer

Having said that, we will now begin by exploring the framework which is most widely applicable in case interviews: the Market Study Framework. The Market Study Framework, some others may call it the “market entry” or “business situation” framework, is a means of understanding how attractive a new or existing market is.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PM vs PMM: Where do you fit?

Tom Spencer

In technology and software companies, there are product management (PM) and product marketing management (PMM) roles. They both focus on a product, so how do they divide the tasks that need to be done? The PMs are facing engineers, whereas the PMMs are facing customers or salesmen. Responsibilities of PM and PMM.

article thumbnail

Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features.

Apparel 103
article thumbnail

Navigating the Crossroads: Project Management vs. Project Accounting Software

Progressus

The Power of Project Management Software: Project Management software is engineered to assist teams in organizing, tracking, and completing projects efficiently. Increased Productivity: Streamlines project workflows, reducing time wasted on administrative tasks.

article thumbnail

What is consulting?

Tom Spencer

Some people also call consulting a ‘talk-job’ – you go to the clients, you talk about what the ideal world scenario would be for a particular project, product or market, and your billable hours are sorted. Sales, Marketing, Production) and secondary functions (e.g. Finance, HR, Supply Chain, ICT, Legal).

article thumbnail

Big Data: An Opportunity for Data Scientists & Data Analysts

Tom Spencer

Data analysts often work closely with key business functions including marketing , product development, information technology, finance, and management to identify consumer trends, anticipate issues, and present evidence-based solutions to support strategic decision-making. Job Market Prospects. Required Skills.

Data 88