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Real-World Examples of AI in Management Consulting

Tom Spencer

This article will explore some of the most notable examples of AI in consulting, including its use in market research, strategy development, and operational optimisation. Market Research One of the most significant applications of AI in consulting is in the area of market research.

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Biz Dev and Sales: Two Pillars of Business Success

Tom Spencer

Business development and sales are two of the most critical components of any successful business. They are closely related, with business development focusing on identifying new opportunities and building relationships, and sales being the process of actually closing deals and generating revenue. However, this won’t happen overnight.

Sales 88
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Critical Role of Digital Marketing for Companies

Business Consulting Agency

In the digital age, the importance of effective online presence and marketing cannot be overstated, especially for startups, small businesses, and online retailers. Digital marketing services offer a strategic advantage, enabling these entities to compete on a level playing field with larger competitors. Get a consultation.

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The Transformative Power of AI in Business

Tom Spencer

For example, businesses like Netflix, Youtube, Amazon, and Airbnb use AI-powered recommendation systems to suggest movies, videos, products, and rental properties based on a user’s browsing history, past purchases, and revealed preferences based on past behavior. These systems can suggest relevant products that customers are likely to enjoy.

Data 147
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Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

Image generated by AI using a free version of Canva Of course you’ve heard of ChatGPT but are you using it to work smarter and more efficiently yet? Example: The initial image for this article was of a female assistant so I changed the prompt to “non-human assistant.”] If not, you should be! Gender, race, and age bias are common.

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Leveraging AI Tools for Business Success

Business Consulting Agency

The integration of AI technologies can lead to significant improvements in efficiency and effectiveness across various business functions. Explore how AI tools can benefit businesses, provides examples of such tools, and discusses how business consultants can aid in successfully implementing these technologies.

Tools 52
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?