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The Lawyer’s Copilot

Kraft Kennedy

A tool designed to streamline workflow and increase productivity is gaining rapid adoption across law firms. According to a Redress Compliance case study , Microsoft Copilot increased profitability by automating routine tasks such as email management, meeting efficiency, and data analysis.  Copilot curious?

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Avoiding Costly Business Mistakes With Consultants

Business Consulting Agency

A single misstep, whether in product quality, customer service, or ethical considerations, can tarnish a brand’s image irreparably. These inefficiencies hinder productivity and hamper the ability to adapt to market dynamics. The tangible impact of consulting services is reflected in case studies and quantifiable metrics.

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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. The goal of the HR initiative was to use data analytics to inform hiring, promotion, and compensation decisions. .”

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Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. That company had sold exclusively on its own site, and Mark’s expertise had served PedalSpark well with its first product. His two direct reports were split.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

Here, we will focus particularly on multiplicative regression models for MMM as they can manage increased complexity of marketing variables by fitting a flexible spline to data, instead of a straight line (i.e. Case Study. Consider Product ABC from a leading retailer. X for every time period.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

Regardless of method, MMM can be successful only if accurate and highly specific data are available upon which the modeling can be based. The greatest barrier to successful modeling is always a lack of relevant, specific, accurate data. The data must be specific to individual brands and product lines, not the company as a whole.