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5 Strategies for Success in Product Management

Tom Spencer

In the competitive, fast-paced, and ever-evolving landscape of technology and business, the role of a product manager is pivotal. A great product manager is not just a project coordinator, they are visionaries, strategists, and leaders. As such, effective communication is the backbone of successful product management.

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Time Tracking For Consultants: Increase Your Productivity, Profitability, & Fees

Consulting Success

The latest data from our consulting industry study showed that 58% of consultants use an hourly rate or project rate (based on hours). Time Tracking For Consultants: Increase Your Productivity, Profitability, & Fees is a post from: Consulting Success. As a consultant, should you be tracking your time? If so, how?

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Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Privacy First Cleanse Your Data: Be cautious with sensitive information. Embrace ChatGPT as your personal assistant, and watch your productivity soar.

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Big Data: An Opportunity for Data Scientists & Data Analysts

Tom Spencer

Data is a precious thing and will last longer than the systems themselves”, Tim Berners-Lee, inventor of the World Wide Web. The above statements encapsulate the promise and possibilities that data offers. Data Proliferation. quintillion bytes of data every day , the equivalent of more than 100 gigabytes per person per year.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. We’re here to tell you there’s a better way.

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How to Create Better Products With Much Less of a Backlog

Johanna Rothman

Remember this: If your customers want to use your product, make it easy for them to do so. Because product problems cause several other problems: The customers have to decide if the aggravation of using this product outweighs the defects. Customers will not wait forever for you to fix problems in your product.

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Overcoming Data Collection Challenges in Consulting

Tom Spencer

I was assigned to a typical strategy engagement – should client X selling product Y increase sales in market Z? However, we struggled to calculate profitability over time, as the client had multiple kinds of products and used various procurement methods. When we asked the client to provide the needed data, they ghosted us.

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What We Learned From Our Own Data-Driven ABM Strategy

In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. Combatting low adoption rates and data quality. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result?

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.