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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I don't have just one product for my business. And I'm not a team working on just one feature set or a product. However, when I switched to continuous flow, I have a different approach to my planning and sizing of my work: I have a yearly strategy with the answers to who I serve with which products and services. What happened?

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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! One of the first things he did after developing a consulting business was to think about his ideal client. His blog posts should do just that!

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Three Reasons Hobbies Translate Into Productivity

Comatch

3 Reasons Hobbies Drive Productivity. Independent consultants are multi-role players, having to master every aspect of their consulting product. They must develop their unique branding, prepare reports and presentations, and conduct client follow-ups. . Stay Focused.

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Mastering Business Marketing and Advertising: A Comprehensive Guide

Business Consulting Agency

Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. In this article, we’ll outline the essential steps to market and advertise a business and highlight the invaluable role of business consulting agencies and marketing consulting services in optimizing these efforts.

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11 Best Consulting Blogs: Read These Blogs To Grow Your Consultancy

Tsavo Neal

When is the last time you read a helpful blog article that gave you actionable advice to improve your consulting business? Did you know that there are consultant-specific blogs that host such advice? Although books are a fantastic way for consultants to learn how to run a more profitable business — blogs can be just as helpful.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

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Mistakes Consultants Make With Offers

Consulting Matters

Prepare to unearth the art and science of developing alluring offers for your consulting and coaching business, a transformative skill that could be the game-changer you need. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes.