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New Regulations Place Sustainability and ESG at the Center of National and Global Business Competitiveness

Brimstone Consulting

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. In July 2023, California will prohibit the sale or distribution of products containing intentionally added PFAS inproducts designed for children under 12 years of age. If not, should it?

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

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December Retail Sales Negative; Other Economic Data Horrid

MishTalk

Despite glowing reports of last minute Christmas sales, none of which I believed, December retail sales are best described as awful. Apparel was a standout, down 0.9%. Retail sales proved disappointing in December, down 0.1 Retail sales proved disappointing in December, down 0.1 Ex-auto sales also fell 0.1

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

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Retail Sales Weaker Than Expected, Led by Autos; Car Boom Ending?

MishTalk

This month the retail sales consensus expectation was for a 0.3% In addition, last month's retail sales were revised lower to +0.0% Retail sales slowed in October but fundamentally remain solid. Sales rose only 0.1 Declines in the latter may be related to import-price effects which are deflating sales.

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Wholesale Trade Inventories Surge Led By Autos

MishTalk

Autos are the sales Energizer bunny. percent rise in September sales that keeps the stock-to-sales ratio for wholesalers unchanged at 1.31. percent rise in September sales that keeps the stock-to-sales ratio for wholesalers unchanged at 1.31. Excluding autos, the stock-to-sales wholesale ratio is unchanged at 1.27.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

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