Apparel Development Marketing Sales 
Brimstone Consulting
JANUARY 13, 2023
Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. In July 2023, California will prohibit the sale or distribution of products containing intentionally added PFAS inproducts designed for children under 12 years of age. If not, should it?
Tom Spencer
JUNE 6, 2020
It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts. campaign optimization). Designing an optimal channel distribution strategy (e.g.
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Harvard Business
MARCH 21, 2018
That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.
Harvard Business
MAY 22, 2018
The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by the Internet of Things and smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists such as Stitch Fix and Trunk Club. Data-Driven Marketing.
Harvard Business
AUGUST 4, 2017
A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.
Harvard Business
JANUARY 3, 2017
Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.
Kates Kesler
JANUARY 25, 2013
Organizational simplicity is great when the business is simple – when there are only a few products, serving a few markets (in one or two countries). Take Nike, marketing a core brand across a number of consumer categories with hundreds of footwear and apparel products all over the world. Nike’s money-making matrix.
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