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Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?

MishTalk

How can a business operate when the currency is on a free-fall?" Indian shoppers are not only cutting back on big-ticket purchases such as refrigerators, TVs or expensive branded apparel but even staples including soaps, ketchup and cosmetics. How Can Businesses Operate in A currency Freefall?

Apparel 64
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Design for Conflict: Make Tension in the Matrix Work to Drive Business Results

Kates Kesler

Organizational simplicity is great when the business is simple – when there are only a few products, serving a few markets (in one or two countries). Take Nike, marketing a core brand across a number of consumer categories with hundreds of footwear and apparel products all over the world. Nike’s money-making matrix.

Apparel 56
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The Rise of WhatsApp in Brazil Is About More than Just Messaging

Harvard Business

So when the messaging service WhatsApp entered the market, in 2009 , allowing users to send messages to anyone for free and regardless of their mobile carrier, people gravitated toward the platform. WhatsApp was originally marketed as an app with one purpose: messaging. Customer service. Two mistakes to avoid.

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The 3 Essential Jobs That Most Retention Programs Ignore

Harvard Business

The chief marketing officers at consumer products companies, the heads of design at luxury apparel companies, and the heads of logistics at large retailers are cases in point. The jobs are in sales, customer contact centers, and field service positions. Or they may be people who interact with customers after the sale.

Talent 28
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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”

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A Refresher on Discovery-Driven Planning

Harvard Business

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. ” Step 3: Define operational requirements. .” ” Step 3: Define operational requirements.

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The Benefits of Hiring Your Best Customers

Harvard Business

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Sales & Marketing Adapted from.

Energy 28