Harvard Business

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

Marketing 45

Marketing Apparel Retail Company 45

Harvard Business

AUGUST 29, 2016

Measuring Marketing Insights. Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 45

Retail Apparel Financial ROI 45

Harvard Business

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Sales & Marketing Adapted from.

Energy 28

Energy Airlines Culture Retail 28

Harvard Business

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. How many sales do they have to close and in what time period? Not so fast.

Benchmarking 30

Benchmarking Methodologies Apparel Company 30

Management Consulted

OCTOBER 16, 2016

BTS Group specializes in digital technology, leadership development, sales training, and assessments. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Marketing & Sales. BTS GROUP KEY STATS. Digital Services.

Groups 100

Groups Interviews Culture Case Interview 100

Kates Kesler

APRIL 17, 2016

A well-designed organization structure brings management attention to the nodes where value and capabilities are created—the intersection of customers, brands, products, emerging markets, functional expertise, and other strategic choices. Often, rewarded complexity is a result of making things simpler or more compelling for customers.

Apparel 50

Apparel Metrics Retail System 50

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Country and Market Units (P&L, and some infrastructure).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82