Design for Conflict: Make Tension in the Matrix Work to Drive Business Results
Kates Kesler
JANUARY 25, 2013
Organizational simplicity is great when the business is simple – when there are only a few products, serving a few markets (in one or two countries). Take Nike, marketing a core brand across a number of consumer categories with hundreds of footwear and apparel products all over the world. Nike’s money-making matrix.
Let's personalize your content