The Secret Behind Apple’s Autonomous Vehicle Ambitions
Tom Spencer
MAY 26, 2018
From this information, there is a very strong argument to be made that Apple wants to capture the entire autonomous car market by developing a “plug-n-play” technology. In 2017, Apple accounted for just 14% of smartphones worldwide and iOS accounted for just 20% of mobile operating systems worldwide (see Charts 1 and 2 below).
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