Why and How Personal Branding is Vital for Independent Consultants
Successful Independent Consulting
FEBRUARY 22, 2017
A tag line should not be your job title or occupation. This concept is borrowed from advertising. A tagline is a catchphrase or slogan that helps people remember the brand a certain way: Nike: Just Do It American Express: Don’t leave home without it. Instead it should be about what you do or what makes you special.
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