Remove Marketing Remove Metrics Remove Sports Remove Strategy
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. What is the optimal pricing strategy?

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Socialism May Work in Sports but Not in Business

Martinka Consulting

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. Good metrics make a difference. Banks are in business to be paid back and have their own metrics, which borrowers must meet or exceed.

Sports 40
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Premium Tickets: Perception + Utility = Opportunity

Wakeman Consulting Group: Dave's Blog

This is important: Sports teams have lived on long-term premium contracts for a long time. Is that what your market wants or needs? PS: Focus on meaning, emotion, and connection in your marketing …not just the actress or actor, conductor, or something else. While also heavily investing their attention in the sport and the team.

Sports 52
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Tesla Shows How Traditional Business Metrics Are Outdated

Harvard Business

Tesla just delivered its first Model 3, the affordable model that he envisioned in his “secret” strategy some 11 years ago. He wanted to build a sports car, then build a more affordable car with zero emissions. We don’t need to throw out all classic business metrics. Laura Schneider for HBR.

Metrics 28
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. /Getty Images. Maslow sought to map the psychological needs of humans and their motivations.

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How to Build a Better Sales Playbook

LSA Global

Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. What Is a Sales Playbook? Sales Culture. Sales Talent.

Sales 28
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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. But exactly how do today’s companies create or update an operating model to match adaptations or wholesale changes in strategy?