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Navigating a Downturn: Strategies for Business Resilience

Tom Spencer

Although it is fairly common for a successful business to generate 80% of its profits from 20% of its products, relying heavily on a small number of products, services, or markets exposes a business to significant risk. As a result, companies should actively explore emerging technologies that could provide a competitive edge in the market.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

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Why I Rejected My Consulting Offers and Went Into Tech

Tom Spencer

The inconvenience of travelling, without the excitement of a trip. I had looked at the tech industry before because many firms have reputations as good employers with exemplary HR practices, but was put off since almost all entry-level business roles were related to sales. Little personal responsibility in entry-level positions.

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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business

Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. On many fronts, artificial intelligence-powered smart speakers and apps seem poised to become the world’s virtual travel agents. People can even book flights through voice-enabled Google Search. Adopting AI. Sponsored by SAS.

Travel 29
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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?

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15 Best Business Podcasts for Independent Consultants

Tsavo Neal

Podcasts make amazing listening material for commutes, travel, and listening for when you don’t feel like taking out a book. The show also features experts providing advice on topics such as insurance, contracts, travel, use of LinkedIn, and daily routines. Sales for Nerds by Reuben Shwartz. The wine is just for fun.