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How To Explain What You Do with Clarity and Confidence

Consulting Matters

” statement, people will immediately know why they want to work with you or refer you to friends or colleagues. I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. A pitch is about sales.

How To 156
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Consultant Marketing Magic Words

Jerry Fletcher

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. By writing them down you have a reference for two purposes: honing the pitch based on real life trials and recall of what works should you have a break in doing the solicitation. Getting Through.

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If You're a SME Make Extra Money with GLG

Successful Independent Consulting

GLG refers to these SMEs as Council Members, and they provide expertise in small bits, like an hour or two by phone or video conference. It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. The phrase “Council Members” references this history.”

Talent 297
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Keeping B2B Marketing Content “Human”

Women in Consulting

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. Yet, the benefits are clear.

B2B 127
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Understanding Non-fungible tokens (NFTs)

Tom Spencer

An interesting recent transaction reported by Business Insider is a video of a golden gummy bear being sold for $1 million. As strange as this may seem, it is one of many record breaking sales that have taken place. There have been sales of tweets , music videos , collectables , art , gifs , and other creative work.

Video 103
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The Most Common Money Fears of Consultants & Coaches (and How to Get Over Them)

Consulting Matters

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. Money Fear: "I'm not good at marketing so I'll find other more successful consultants or coaches who will hire me as a subcontractor". It's just not smart marketing. You can master marketing too.

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Gain prospects and clients through referrals

ConsultX

A referral is an act of referring someone or something for consultation review or further action. A consultant, or someone in a similar industry, business to business companies with referrals have a 70% higher conversion rate, and they also report a 69% faster closing time on sales. To view the episode page, click here. Why’s that?

B2C 52