Harvard Business

NOVEMBER 8, 2018

Then, just days after receiving the quote, the manager gets an unsolicited email from the software company’s marketing team offering a better deal. At the same time, the software company has wasted time and resources on duplicate, uncoordinated, and ineffective marketing and sales outreach.

Sales 38

Sales Marketing Software Data 38

Tom Spencer

JULY 12, 2013

CanadaCo, the largest discount retailer in Canada, currently holds the dominant market share in the industry. As a result, USCo’s entry into the Canadian market would probably cause our client to lose market share. How should the CEO of CanadaCo respond? What other factors would you ask about?

Case Interview 102

Case Interview Boston Consulting Group Pharmaceuticals Interviews 102

Harvard Business

OCTOBER 14, 2016

Much of marketing is premised on companies delivering messages to customers to influence their purchases and consumption. Indeed, the largest advertisers in the world are companies such as Procter & Gamble, Nestlé, and Unilever, which sell branded low-involvement products that are routinely purchased and consumed at a regular pace.

Marketing 28

Marketing Advertising Retail Pharmaceuticals 28

Claris Consulting

JUNE 3, 2019

We are often quick to shift the blame of our lack of success to bad leaders, inferior culture, crazy customers, weak markets, defective products, or the competition. You see, the job they applied for was in pharmaceutical sales. Yes, these areas are a factor and frequently out of our control. Sound harsh? Sounds brilliant to me.

Strategy 74

Strategy Strategy Strategy& Case Interview 74

Management Consulted

MARCH 18, 2015

In 1954 , Bill Frohlich, and David Dubow, teamed up to form IMS, a market research company aimed at enabling organizations make informed, strategic decisions about the marketplace. By 1969 , they had proven themselves and were held as the gold standard in pharmaceutical market research in Europe and Asia. Practice Areas .

Groups 100

Groups Interviews Culture Consulting 100

Harvard Business

DECEMBER 23, 2016

When partners in an alliance come into conflict, it can be just what is needed to produce a technically and commercially successful product. ” This idea that disagreement and conflict between groups can be productive is not new. Oysters and alliances have something in common: a little irritation can produce a thing of beauty.

Productivity 28

Productivity Survey Resources Training 28

Harvard Business

OCTOBER 13, 2016

Most corporate strategists focus on finding ways to win in the market — that is, they look for sources of competitive advantage based on the customers they serve, the products they sell, the suppliers they use, and so on. Laura Schneider for HBR. But they tend to overlook their nonmarket strategy.

Marketing 28

Marketing Intellectual Property Pharmaceuticals Government 28

Harvard Business

JUNE 13, 2016

No matter how you look at it, there have been terrible, unintended outcomes from the introduction and marketing of next-generation prescription opioids. Since 1999, three years after OxyContin was unveiled by Purdue Pharmaceuticals, the rate of drug overdoses in the U.S. And what can we learn from it?

Pharmaceuticals 28

Pharmaceuticals Sales Marketing Industry 28

Harvard Business

AUGUST 3, 2016

That can benefit consumers through lower prices, more innovation, and better products. On the other hand, M&As can also strengthen the market power of the combined entity, reducing competition in a way that harms consumers. It’s far easier to predict short-run changes in prices and quantities in the current market.

Research 28

Research Pharmaceuticals Company Development 28

Harvard Business

NOVEMBER 24, 2016

This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify and train new skillsets. On the flip side, success in HR could use a major assist from marketing, or at least HR professionals who think like marketers.

Marketing 28

Marketing Recruiting Recruitment Talent 28

Tom Spencer

JULY 28, 2018

Based on a recent study by Global Industry Analysts , the global market for wearable medical devices is projected to eclipse $4.5 1 In the United States, the predominant market in this space, it is estimated that roughly 20% of Americans currently own a wearable fitness device. billion by 2020. billion by 2020. Potential Benefits.

Healthcare 74

Healthcare Insurance Insurance Data 74

Harvard Business

MAY 26, 2016

Firms engage in political “rent seeking”—lobbying for regulations that provide them sheltered markets—rather than competing on innovation. If so, then high profits portend diminished productivity growth. Smaller regulatory changes are also associated with a subsequent rise in firm market values and profits.

Pharmaceuticals 38

Pharmaceuticals Chemicals Industry Transportation 38

Harvard Business

MAY 10, 2018

But China also has a huge domestic market for fake goods: many consumers who buy counterfeits do so deliberately, because they want to pay a lower price for goods that look expensive. Do not wait until you actually enter the Chinese market. A store that guarantees the authenticity of all products it sells is a big relief for them.

Intellectual Property 28

Intellectual Property Pharmaceuticals Government Accenture 28

Harvard Business

AUGUST 14, 2018

Many leading American digital firms, including Google, Amazon, eBay, and Uber, have successfully expanded internationally by introducing their products, services, and platforms in other countries. However, they have all failed in China, the world’s largest digital market. market on China. market on China.

Case Interview 39

Case Interview Intellectual Property Interviews Operations 39

Confessions of a Consultant

APRIL 30, 2017

While it’s not an exact science, see what you make of the following story… Doug Meyer: In North America, a pharmaceutical company manufactured and marketed Consumer Health Products. Within Colgate-Palmolive Doug Meyer had steadily moved through a classic marketing career and was approached about the job.

Management 40

Management Pharmaceuticals Groups Turnaround 40

Business Consulting Agency

SEPTEMBER 18, 2023

Expanding into the US market is a dream for many German companies. In this article, we will explore why German companies entering the US market often experience greater success when collaborating with business consultants. Job Creation : German firms are known for their contributions to the US labor market.

Company 52

Company Marketing Automotive Pharmaceuticals 52

Business Consulting Agency

SEPTEMBER 11, 2023

Expanding into the United States market represents a colossal opportunity for British companies. In this comprehensive article, we will explore why British companies often experience enhanced success when entering the US market with the assistance of business consultants. British companies flourish in the US market.

Company 52

Company Marketing Pharmaceuticals Research 52

Harvard Business

OCTOBER 26, 2017

Nowadays, when a multitude of businesses are confronted with the leap from “dumb” products to creating smart, connected ones , and cities and regions are trying to make the leap from manufacturing to services, relying too heavily on past successes will only lock those clusters in the past. Moreover, a cluster can never be static.

Education 28

Education Pharmaceuticals Industry Exercises 28

Harvard Business

APRIL 2, 2018

There is an abundance of high-quality comparative effectiveness data for pharmaceuticals, largely because of the drug approval process, but there’s less data on the value of other expensive investments into health, such as doctor visits and hospitalizations. (For

Insurance 28

Insurance Insurance Pharmaceuticals Finance 28

LSA Global

APRIL 18, 2017

The third and final nail on the coffin was that they didn’t read their market right – a fatal change management mistake. This outsized, rugged, status-symbol of a GM product failed to see the writing on the wall. Autopsy #2 – Hummer.

Change Management 34

Change Management Management Film Pharmaceuticals 34

Harvard Business

JULY 4, 2017

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it. Or a kitchen?

Sports 34

Sports Transportation Pharmaceuticals Sales 34

Harvard Business

AUGUST 24, 2017

We focused on nine common types of corporate litigation: antitrust, employment civil rights, contract, environmental, intellectual property, labor, personal injury, product liability, and securities. We predicted that the market would reward firms with lawyer CEOs, who would be better able to navigate the new regulatory environment.

Pharmaceuticals 28

Pharmaceuticals Intellectual Property Training Training 28

Harvard Business

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset.

Nonprofit 33

Nonprofit Wireless Training Training 33

Harvard Business

SEPTEMBER 14, 2017

A less aggressive mix (say 75:25) is typical in industries such as pharmaceuticals that want salespeople to focus on customer education, and for technical sales jobs that have a large problem-solving component. Products such as chronic care medications have high carryover. Franchise sales have nothing to do with salespeople.

Sales 28

Sales Pharmaceuticals Industry Productivity 28

Harvard Business

NOVEMBER 30, 2017

A few outlier industries (notably pharmaceuticals, medical devices, and computers) prop up the sector’s aggregate performance; most others have experienced flat growth or outright declines in real GDP over the past two decades. It’s clear why pain in the domestic supplier base matters from a policy perspective.

McKinsey 28

McKinsey Turnaround Pharmaceuticals Benchmarking 28

Harvard Business

JUNE 16, 2016

In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. The failure stemmed from resistance in the U.S.

Pharmaceuticals 28

Pharmaceuticals Sales Insurance Insurance 28

Harvard Business

NOVEMBER 8, 2017

With expanding middle classes demanding more-comprehensive care, governments of these emerging markets are under pressure to invest as chronic disease rates — particularly those related to Western lifestyles — dramatically increase and the average age of their once-young populations begins to rise. Insight Center.

Tourism 28

Tourism Pharmaceuticals System Construction 28

Harvard Business

DECEMBER 14, 2017

Is free-market magic finally bringing Amazon-style convenience, quality, and efficiency to health care? The hope is that this will reduce patients’ use of more expensive emergency, hospital, and specialty services, thereby reducing Aetna’s bills and making its product more competitive. Could this be it?

System 28

System Insurance Insurance Pharmaceuticals 28

Harvard Business

OCTOBER 25, 2018

We focus on economic profit rather than revenue size, market share, or productivity growth because these other metrics risk including firms that are simply large and may not create economic value. Productivity can help; but it is not enough to achieve superstardom.

Industry 44

Industry Company Metrics Real Estate 44

Harvard Business

MARCH 27, 2018

The velocity in acquiring and exploiting this personal data can help these companies obtain significant market power. He noted his agency’s “particular concerns in digital markets.” Unlike some pharmaceuticals, data-opolies do not charge consumers exorbitant prices. Lower-quality products with less privacy.

Data 38

Data Company Advertising Engineering 38

Harvard Business

SEPTEMBER 4, 2017

Confronted with intense levels of stress amidst turbulent change or the headwinds of a harsh market, leaders’ fuses get short. During an onslaught of major change, sources of irritation can often be circumstances outside anyone’s control, like changing regulatory requirements or a market slow down.

Pharmaceuticals 53

Pharmaceuticals Culture Study Management 53

Harvard Business

APRIL 3, 2017

I had to tell my Australian friend that locking and loading on Where to Play choices, rather than setting the table for a great discussion of How to Win, actually makes it virtually impossible to have a productive consideration of How to Win. But being huge and important didn’t make that choice inherently meritorious.

Retail 52

Retail Pharmaceuticals System Strategy 52

Harvard Business

APRIL 19, 2016

Imagine the changes afoot in the pharmaceutical, medical device, automotive, and consumer electronics industries. For example, printing products on demand would significantly reduce the U.S. What happens, for example, if the value of a product’s underlying intellectual property overtakes its production value?

Intellectual Property 28

Intellectual Property Automotive Analysis Pharmaceuticals 28

Harvard Business

MAY 5, 2016

But peruse some of the recent headlines about Iran , and you might wonder whether the market’s potential was overstated. However, despite a weakened economy, political tensions, market uncertainty, and the lingering effects of sanctions, Iran remains an important opportunity for multinationals in emerging markets.

Tourism 28

Tourism Banking Hotels Financial 28

Management Consulted

APRIL 11, 2016

In 2013, the New York office was established, providing a home base in one the most important finance and legal markets in the world. Product liability. In healthcare, the firm focuses on the enormous and fast-growing sectors of pharmaceuticals, medical devices, and biotechnology. THE BRATTLE GROUP ORGANIZATION. Practice Areas.

Groups 100

Groups Interviews Culture Case Interview 100

Epicflow

JANUARY 12, 2024

The conference’s agenda involves keynotes, presentations, case studies, and interviews with leading pharma experts dealing with project portfolio management. The Agile Software Development track will be interesting for Scrum masters, Agile coaches, team leaders, project and product managers, and everyone involved in product delivery.

Industry 52

Industry Automotive Pharmaceuticals Management 52

Harvard Business

MAY 31, 2018

The pharmaceutical company Valeant raised the price of Cuprimine — invented in 1956 and used to treat Wilson’s disease, a rare condition in which the body cannot process copper — from about $500 to about $24,000 for a 30-day supply, causing outrage from consumers.

McKinsey 29

McKinsey Healthcare Survey Pharmaceuticals 29