Jerry Fletcher

FEBRUARY 13, 2021

In the 2004 study23% of the people interviewed said they would trust someone just like them. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. That means typing “Trust Research” into Google. Diverging Trust. By 2016 that percentage had increased to 82%.

Marketing 69

Marketing Consulting Ethics Survey 69

Management Consulted

APRIL 5, 2015

CONSULTING INTERVIEWS & CULTURE . managed to establish themselves in the market and grew into a global firm with 1000+ employees and 21 offices. Marketing & Sales. A small select few have even branched out into some unexpected areas such as politics and journalism. CONSULTING INTERVIEWS AND RECRUITING .

Interviews 100

Interviews Culture Consulting Strategy& 100

Martinka Consulting

OCTOBER 26, 2019

France Teaches a Lesson in Free Markets (Wall Street Journal) Charles Koch: Tariffs a ‘Cancer,’ Could Lead to Socialism (Newsmax) The Trade War’s Winners Don’t Include Us (Wall Street Journal). His overall theme was it’s not about size but about openness (of markets). The Koch interview was the shortest article.

Marketing 40

Marketing Journal Government Airlines 40

Harmonious Workplaces

DECEMBER 5, 2023

Job seekers report on peer-support calls and during networking meetings that they have had their interviews postponed or canceled. Candidates who may have undergone two, three, or even six rounds of interviews may find that they must now wait to see if organizations actually fill the positions, much less whether they will have a job.

Recruiting 96

Recruiting Recruitment Talent Case Interview 96

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 54

Marketing B2B Media Course 54

Consulting Matters

FEBRUARY 3, 2020

Subcontracting is what you do instead of doing the hard work to confront your fears about marketing and settling for a business that is based on: Finding other more successful consultants or coaches and asking them to consider you for their overflow work. Looking for companies that have lists of coaches they interview when a need arises.

Case Interview 207

Case Interview Journal Consulting Marketing 207

Buzzsprout

DECEMBER 28, 2023

Celebrity interviews Having celebrities on your podcast is a huge draw to new listeners and can help you get featured on Apple Podcasts and Spotify. You can add this question to the end of interviews as a segment or structure the whole episode around this one question. JUMP TO A SECTION : 60 Unique podcast topic ideas 1. All the Books!

Interviews 52

Interviews Travel Fashion Sports 52

Women in Consulting

AUGUST 21, 2014

In my previous post, I outlined some ways service businesses could market themselves online. I have successfully arranged media interviews and generated publicity for clients through the HARO inquiries. A colleague was even mentioned in The Wall Street Journal , thanks to the service. By: Kay Paumier. Develop story ideas.

Marketing 76

Marketing Media Pharmaceuticals Report 76

Tom Spencer

JULY 12, 2013

CanadaCo, the largest discount retailer in Canada, currently holds the dominant market share in the industry. As a result, USCo’s entry into the Canadian market would probably cause our client to lose market share. Strategy and framework adapted from Case In Point , a case interview preparation book written by Marc P.

Case Interview 102

Case Interview Boston Consulting Group Pharmaceuticals Interviews 102

Consulting Success

JULY 24, 2017

He’s interviewed over 200 C-level executives and written over 170 white papers. His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies.

How To 202

How To Consulting Case Study Case Studies 202

MishTalk

SEPTEMBER 16, 2014

Curiously, it'' venture capitalist Bill Gurley who Sounds Alarm on Startup Investing in an interview with the Wall Street Journal. WSJ: Mr. Gurley, who often voices his opinions on his blog, Above the Crowd , sat down with The Wall Street Journal as part of a Journal event series called "Tech Under the Hood."

Marketing 74

Marketing Journal Benchmarking Company 74

Management Consulted

NOVEMBER 6, 2016

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. The firm is a strong niche player, distinguished in its speciality of sales and marketing consulting.

Case Interview 100

Case Interview Interviews Sales Pharmaceuticals 100

Prudent Pedal

MARCH 27, 2020

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.

Journal 72

Journal Video Marketing ROI 72

Martinka Consulting

JULY 17, 2021

Publications from the Puget Sound Business Journal, to the New York Times, to the Wall Street Journal and everyone in-between regularly have articles on the job market. Bottom line, it’s an employee friendly market. It’s an incredibly tight job market (WSJ, June 21). WSJ, June 19).

Operations 40

Operations Journal Government Small Business 40

Consulting Matters

MARCH 9, 2023

I went the safe route and did a couple of interviews with outstanding entrepreneurs. And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I realized it was time for me to do the same. What about you?

Energy 156

Energy Exercises Consulting Sales 156

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Case Interview 95

Case Interview Interviews Media Journal 95

Harvard Business

APRIL 26, 2016

On October 23, 1996, the day AT&T announced that John Walter, an industry outsider, would be named CEO, the company’s market valuation dropped by $4 billion. Stock market reactions are often used to judge whether a firm’s actions are successful. Interviews with board members confirmed this idea.

Marketing 28

Marketing Company Study Journal 28

Martinka Consulting

OCTOBER 9, 2017

A recent business section in the Wall Street Journal had the front page, top headline of, “Google Pays Up for Fake Traffic.” There are refunds going to marketing firms for ‘bot’ fraud, when ads ran on fake websites. We all see stuff like this every day. Not advertising clicks, but the misleading information put out by many.

Advertising 40

Advertising Journal Small Business Industry 40

Martinka Consulting

NOVEMBER 26, 2018

The title paraphrases a Wall Street Journal article from August 27, 2018 titled, “The Scan That Saved My Life.” Whomever is doing the assessment will interview the owner, management, key employees, customers, walk around observing, etc. You can assess the financial systems, operations, management, marketing, and other areas.

Exercises 40

Exercises Operations Journal Sales 40

Management Consulted

APRIL 27, 2014

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. Size its market. Identify how it makes profit. Evaluate its competitors.

Development 205

Development Consulting Boston Consulting Group McKinsey 205

Management Consulted

JULY 5, 2015

If you’re outside the industry looking in, prepare LOTS of interview stories that demonstrate teamwork and all that comes with it – conflict resolution, communication, and the power of groupthink. Teamwork, and the ability to work with ANYONE in a team, is a critical trait to demonstrate in key interviews. 2 – Networking.

Consulting 100

Consulting Interviews Airlines Industry 100

CaseInterview.com

OCTOBER 30, 2019

I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. VP of marketing for Ghiradelli Chocolates (after working in brand management at Clorox). * Any thoughts?

Oliver Wyman 40

Oliver Wyman Consulting Case Interview McKinsey 40

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

Consulting 122

Consulting Sales Marketing Resources 122

freshminds

JANUARY 4, 2015

The Case Study of the consulting interview process may seem like the most daunting part for some. These usually include Market Sizing, Business Operations/Strategy and Logic but could include some brain teasers too to test out your financial and business sense. However, their interview prep section is surprisingly lacking.

Case Study 40

Case Study Case Studies Study Case Interview 40

MishTalk

SEPTEMBER 8, 2014

EU Plans New Sanctions The Wall Street Journal reports New EU Sanctions to Stop Fundraising by 3 Russian Oil Giants New European Union sanctions on Russia will expand the number of Russian companies unable to raise money in the bloc''s capital markets to include three state-owned oil companies, according to documents seen by The Wall Street Journal.

Energy 73

Energy Airlines Journal Transportation 73

MishTalk

JULY 22, 2013

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. The European Commission is launching its own "independent" news service, complete with editors, web designers and "experts in journalism/journalists." This Week in Money Interview.

Analysis 74

Analysis Trends Real Estate Financial 74

Management Consulted

DECEMBER 20, 2015

Dan has a background in business and government and Saul Singer in government and journalism. The firm’s leadership set up a meeting with eBay, who thought they were the market leaders in terms of fraud detection. We offer resume editing and interview prep. Saul grew up in the United States and now lives in Jerusalem.

Deloitte 100

Deloitte Resumes Culture Government 100

Harvard Business

APRIL 13, 2018

So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people. The main reason: complex stories require different marketing approaches.

Interviews 49

Interviews Journal Recruiting Recruitment 49

Emerson Consulting Group

APRIL 4, 2019

In a world filled with tweets, ever-breaking news, a thousand TV channels and podcasts galore, is there any point to toiling away at an article, then seeking a journal or magazine willing to publish it? This tactic is a fine example of how published articles can function not only as marketing tools but as selling tools as well.

Journal 40

Journal Case Interview Conference Meeting 40

Harvard Business

JUNE 23, 2016

As a marketing ploy the move clearly failed. This, most probably, is what Vasquez meant when she said that the firm plans “to harness the power of our local journalism, feed it into a funnel, and then optimize it so we reach the biggest global audience possible.” The internet positively erupted with derision.

Data 32

Data Journal Media Video 32

MishTalk

MARCH 5, 2014

million Americans received the cancellation notices, according to a study published March 3 by the journal Health Affairs. It does mean that they’ll be tapping more into that pool of money to backstop some of the losses, I would think,” Ana Gupte, an analyst at Leerink Partners in New York, said in a phone interview.

Insurance 69

Insurance Insurance Policies Interviews 69

Emerson Consulting Group

JANUARY 10, 2019

Writing a book will raise your company’s visibility among its target markets including its already established customer base. Writing a book will elevate your company’s reputation among its target markets. There is little in business comparable to the excitement that develops when someone has published a book.

Conference 40

Conference Case Interview Nonprofit Journal 40

Harvard Business

APRIL 5, 2016

” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward. As she explained in this interview , “Companies try to find athletes with attributes that match those of the products the athlete is asked to endorse.” And when do they backfire?

Advertising 28

Advertising Case Interview Sales Case Studies 28

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Case Interview 40

Case Interview Interviews Media Journal 40

Tom Spencer

NOVEMBER 14, 2011

ECONOMIES OF SCOPE is an idea that was first explored by John Panzar and Robert Willig in an article published in 1977 in the Quarterly Journal of Economics entitled “ Economies of Scale in Multi-Output Production ”. Marketing – The cost of advertising can be shared across products. Case Interviews. Graduate Consulting Group.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

Martinka Consulting

OCTOBER 27, 2017

One of my roles was being on the team interviewing the critical (and very expensive) ESOP advisors. As I write this, according to the Wall Street Journal, the current PE ratio for the S&P 500 is 25.89. For small businesses, it’s 3-5 times profit (after fair market owner compensation).

ROI 40

ROI Cash Flow Methodologies Small Business 40

Harvard Business

MARCH 23, 2017

Research Note Our study is based on 120 semi-structured interviews with the subjects of five organizations in India , Zimbabwe , and Egypt. We have published research articles in Organization Studies (based on one subject company) and Journal of Management Studies (based on two companies).

Ethics 48

Ethics Case Interview Case Studies Case Study 48