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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. He received his bachelor’s, master’s and doctorate degrees at the University of Iowa, and went on to teach journalism courses at Drake University, Northwestern University and Columbia University. Market Research. Gallup, Inc. Practice Areas . Applied Behavioral Economics.

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Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Diversify and Create Multiple Income Streams as a Consultant with Dorie Clark: Podcast #11

Consulting Success

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.

Journal 72
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The Scan That Saved My Business’ Value

Martinka Consulting

The title paraphrases a Wall Street Journal article from August 27, 2018 titled, “The Scan That Saved My Life.” Whomever is doing the assessment will interview the owner, management, key employees, customers, walk around observing, etc. You can assess the financial systems, operations, management, marketing, and other areas.

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The Murky Ground

Martinka Consulting

A recent business section in the Wall Street Journal had the front page, top headline of, “Google Pays Up for Fake Traffic.” There are refunds going to marketing firms for ‘bot’ fraud, when ads ran on fake websites. We all see stuff like this every day. Not advertising clicks, but the misleading information put out by many.