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VOMP Your Way Out of a Conflict

Makarios Consulting

Let’s see how the VOMP model works in action through this hypothetical but very common scenario: Tensions escalated during a quarterly meeting between Mary Ann, VP of New Business Development, and Sam, VP of Business Operations, at ABC Website Design Company. For projects beyond this scope, a formal proposal process will still be required.

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How to Write a Great Sales Letter

The Fearless Marketer

Getting a meeting and initial conversation with your prospective client. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Let me count the reasons….

Sales 63
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Launching a New Skincare Company

Business Consulting Agency

This information helps in crafting a product line that meets market demand and stands out from the competition. They also create and implement effective marketing strategies, leveraging digital marketing, social media, influencer partnerships, and traditional advertising to generate brand awareness and drive sales.

Company 52
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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 53
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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Here's her first draft: Given our progress, we expect we are in the last quarter of the Nova program and will meet our projected final release date. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. Thank you so much for your efforts to date.

Report 89
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The 3 Secrets of a Successful Consulting Interview Suit

Management Consulted

“Looking sloppy signals a lack of concern for how you present yourself,” says Jenny Rae, our own Managing Director, adding “presenting is a key part of consulting so it’s important to show that you care about how you present yourself when meeting with a client or a hiring manager.”. But what exactly is a good fit?

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Happy (Disruptive) New Year!

Makarios Consulting

If you are confronted with the necessity of making a major change in your business, here are four guidelines for leading change that will help make 2021 a great year. Give an update on sales, revenue, customer satisfaction, productivity, or whatever metrics are most beneficial to show the company’s progress.