Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. Not only are teams having to continually learn new trends and information about their products and their clientele, but the manner in which they sell is having to shift as well.

Sales 62

Sales B2B Training Training 62

Markovitz Consulting

DECEMBER 1, 2020

Recent research from the Boston Consulting Group confirms that employees can do better work when they’re liberated from much of the bureaucratic cruft that passes for daily management. According to BCG’s analysis , productivity at companies that have shifted to remote work has increased between 15% and 40%.

Boston Consulting Group 259

Boston Consulting Group Meeting Travel Productivity 259

LSA Global

NOVEMBER 16, 2022

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36

Sales B2B Research Productivity 36

Wakeman Consulting Group: Dave's Blog

JUNE 14, 2023

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light , tying the sales decline to a “boycott” I’m skeptical of that line of reasoning. In other words, AB InBev is often chasing the market instead of establishing some consistency to what their #marketing team is doing.

Sales 40

Sales Journal Marketing Groups 40

Management Consulted

MAY 29, 2016

Boston Consulting Group on Strategy is a compilation of 82 valuable articles called Perspectives, 4 Harvard-reviewed business articles and 8 other articles written by various members of The Boston Consulting group between 1968 to 2005. WHY READ IT? QUICK OVERVIEW. INTERESTING BOOK INSIGHTS.

Boston Consulting Group 100

Boston Consulting Group Groups Strategy Strategy 100

The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. That’s your job. Definitely!

Marketing 62

Marketing Meeting Productivity Sales 62

Management Consulted

MAY 10, 2015

HAY GROUP CONSULTING. In this firm profile, we do a deep dive into Philadelphia-based Hay Group, a darling in the boutique organizational consulting realm. KEY STATS FOR HAY GROUP. Hay Group Website: [link]. Hay Group Headquarters: Philadelphia, Pennsylvania. Hay Group Employees: 2800 employees.

Groups 100

Groups Interviews Culture Case Interview 100

1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. Lead prioritization is another people-based way brands can boost sales.

Sales 26

Sales Marketing Balance Sheet Data 26

Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

Marketing 64

Marketing Consulting B2C B2B 64

Jerry Fletcher

SEPTEMBER 11, 2021

One of the reasons I do an annual Consultant Marketing Survey is that years ago I wanted to prove the point that trade shows did not have reasonable ROI when compared to other promotional possibilities. In part it was because he never stopped tinkering with the product going through at least 5 programmers I was aware of. They bought.

Marketing 52

Marketing Consulting Software ROI 52

Tom Spencer

MAY 17, 2024

It is not “differentiation” or providing a clear difference between your products and your competitors, though that is also an important idea. Perhaps this is why product managers are often paid top salaries. Inimitability In addition to being a tongue twister, inimitability has confused executives for centuries.

Strategy 78

Strategy Strategy Strategy& How To 78

Wakeman Consulting Group: Dave's Blog

MAY 11, 2023

Higher Profit Margins : We focus on better pricing, brand power, marketing effectiveness and more with the outcome being a higher profit margin. Larger Market Share : Having a good strategy with clear targeting and positioning can help you claim more of your market. You don’t just throw new products out willy nilly.

Sales 45

Sales Exercises Marketing Research 45

Tom Spencer

APRIL 11, 2020

Companies sell products to a broad variety of industries and customer segments, and it’s often hard to know where to focus the sales, marketing and product development efforts. Within your target market, there will be customers that are “ideal” you. Product analytics: monthly usage, feature usage.

Sales 78

Sales Comparison Productivity Data 78

Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Sales are falling. There’s a sales bump because demand is pulled forward. The bump in sales is less. Make sure you are targeting the right market. Instead of standing strong, you become a “me too” product or service. appeared first on Wakeman Consulting Group. The executive team starts panicking. “We

Sales 59

Sales Strategy Strategy Strategy& 59

Tom Spencer

JULY 7, 2023

I was assigned to a typical strategy engagement – should client X selling product Y increase sales in market Z? Our hypothesis was that increased sales volume would be associated with increased profitability due to economies of scale. Our analysis was impossible without extensive internal data and financial statements.

Data 78

Data Consulting Balance Sheet Analysis 78

Women in Consulting

SEPTEMBER 7, 2017

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. If you have competitors, then you have a market.

Marketing 70

Marketing Engineering B2B Guidelines 70

Business Consulting Agency

MARCH 29, 2024

Angel investors, venture capital firms, and business seed funding groups play a pivotal role in fueling innovation, driving entrepreneurship, and supporting the growth of startup companies. Consultants offer expertise in business strategy, market positioning, product development, sales and marketing strategies, and operational excellence.

Consulting 52

Consulting Benchmarking Trends Analysis 52

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29

B2B Sales ROI B2C 29

Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. Prior to the past recession, both eventual winners and eventual losers in a group of 3,500 companies worldwide experienced double-digit growth rates.

Sales 39

Sales B2B Tools Software 39

Harmonious Workplaces

NOVEMBER 17, 2023

When auditing a sales report, the CRM manager notices the report omits contact information for many company accounts. The sales manager states that he doesn’t trust the other salespeople to not “steal his contacts,” so he does not report contact information, communications, or other data pertaining to his deals. Why allow stinginess?

Leadership 52

Leadership Sales Nonprofit Culture 52

Kai Davis

NOVEMBER 23, 2023

Here is a selection of services and products from friends and colleagues that help meet your needs and help you grow. Specials on Kai's Products 34% off Quick Start Roadmapping Get the complete Quick Start Roadmapping for $99 (instead of $150). You'll get the book, resources, SOPs, guides, templates, and videos. Deal Ends: 11/28/2023.

Metrics 52

Metrics Policies Software Sales 52

Johanna Rothman

SEPTEMBER 28, 2018

In this part, I’ll discuss an option for a product-oriented organization. Consider a Product-Oriented Organization. Instead of organizing by function, consider a product-oriented organization. Again, I am not saying this is the only way a product organization would look, but this is a possibility. What do you do?

Productivity 65

Productivity Agile Efficiency Management 65

Tom Spencer

MARCH 8, 2024

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

Productivity 158

Productivity Sales Marketing Strategy 158

Tom Spencer

MAY 26, 2023

BRICS – Brazil, Russia, India, China, and South Africa – are the group of five major emerging economies that have been a serious topic of discussion in recent years. For example, in 2015 the BRICS nations established the New Development Bank ( NDB ) to support infrastructure development in the BRICS nations and other emerging markets.

System 88

System Banking Financial Productivity 88

Tom Spencer

JUNE 6, 2020

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features.

Apparel 103

Apparel Retail Examples Productivity 103

Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. To attract the right people into your sales funnel, you have to know who they are.

How To 227

How To Training Training Consulting 227

Harvard Business

NOVEMBER 5, 2018

One simple and often overlooked way for larger companies to experiment is to randomize the introduction of new products across a set of markets. To answer those questions, Duncan and his team conducted an experiment, launching Express Pool in six large markets and then comparing metrics in the launch cities with those in others.

Productivity 28

Productivity Metrics Sales Engineering 28

Steve Shu Consulting

JUNE 20, 2012

Over the years, I have had to opportunity to manage different groups and perhaps more importantly observe how different managers and consultants face obstacles. For example, suppose a manager wants to adapt a software product for an adjacent customer market.

Management 225

Management Consulting Groups Development 225

Harvard Business

SEPTEMBER 7, 2016

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. Our flagship products are wood-burning stoves that generate electricity from fire while reducing toxic smoke emissions by 90%.

Sales 28

Sales Marketing Development Retail 28

Tom Spencer

JUNE 16, 2023

This might also involve conducting interviews with key stakeholders, reviewing relevant documents and data, and conducting market research to understand the situation. For example, if a company is experiencing declining sales, the drivers might include changes in consumer behaviour, increased competition, or a decline in product quality.

Data 78

Data Analysis Financial Interviews 78

1 to 1

MAY 4, 2020

However, it has not changed the need for sales teams to produce results. On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies. This is especially true today.

Sales 26

Sales How To Resources Meeting 26

Consulting Matters

APRIL 9, 2019

Interview Transcript: Betsy Jordyn: Well hey there, it's Betsy Jordyn and I am so excited to interview our latest Consultants Institute grad, Dave Saliaris, who has his own consulting group that he is launching officially. So it was a very significant role and we did very unique things and new to the world type products. So welcome.

Interviews 208

Interviews How To Engineering Productivity 208

Wakeman Consulting Group: Dave's Blog

FEBRUARY 6, 2023

I’ve had several reader and listener questions on price that I have been wanting to record responses to…today, I’ll answer one submitted: The question is: What are my thoughts on when a business should or shouldn’t compete on price against competition with a similar/same product? You want to consider your brand.

Sales 59

Sales Retail Productivity Examples 59

Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

From my POV: I look at the type of business model and change to the sales cycle that is necessary to actually fulfill the promise of selling out an entire season. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value. Join the ‘Talking Tickets’ Slack Group.

Sports 52

Sports Retail Film Industry 52

Wakeman Consulting Group: Dave's Blog

APRIL 5, 2023

Enter new markets : Take your product or service to new territories. Grow your market share : Sometimes you’ve fallen into a rut of “we have enough business” Strengthen your brand : This can give you pricing power and help create a preference for your business. appeared first on Wakeman Consulting Group.

Efficiency 59

Efficiency Strategy Strategy Strategy& 59

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

MARCH 10, 2017

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 37

Sales Software Productivity Data 37