Tom Spencer

MARCH 8, 2024

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Instead, it depends on valuable information collected from suppliers and customers and evolving market dynamics.

Productivity 158

Productivity Sales Marketing Strategy 158

Tom Spencer

AUGUST 29, 2020

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Marketing data for the product is available for October to December 2017 (table below). *

Marketing 97

Marketing ROI Sales Advertising 97

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. This makes a sales enablement program a vital tool when running a business. What is the Purpose and Goal of a Sales Enablement Program? That’s why a sales enablement program is essential.

Sales 62

Sales B2B Training Training 62

Management Consulted

OCTOBER 16, 2016

BTS GROUP INTERVIEWS AND CULTURE. 30 years old and long a mainstay in European consulting, BTS Group has been steadily growing since its inception in 1986. BTS Group specializes in digital technology, leadership development, sales training, and assessments. BTS GROUP KEY STATS. BTS Group Website: www.bts.com.

Groups 100

Groups Interviews Culture Case Interview 100

Wakeman Consulting Group: Dave's Blog

JUNE 14, 2023

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light , tying the sales decline to a “boycott” I’m skeptical of that line of reasoning. In other words, AB InBev is often chasing the market instead of establishing some consistency to what their #marketing team is doing.

Sales 40

Sales Journal Marketing Groups 40

Business Consulting Agency

SEPTEMBER 23, 2023

In today’s hyper-competitive business landscape, effective marketing is a non-negotiable requirement for success. Companies must continually refine and adapt their marketing strategies to stay relevant and achieve their goals. Maximizing marketing impact with professional help through marketing consulting services.

Marketing 52

Marketing ROI Consulting Data 52

The Fearless Marketer

AUGUST 3, 2020

I recently sent an email to those in my current Marketing Action Group Program sharing about my, ahem, “Marketing Genius.”. If you are, you can be a marketing genius, too! #1 Right now certain marketing activities are not working very well. I don’t write a sales letter once. So, do I have a secret?

Marketing 107

Marketing Sales Financial Strategy 107

The Fearless Marketer

DECEMBER 30, 2021

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation. Cheers, Robert.

Marketing 62

Marketing Meeting Media Groups 62

Management Consulted

MAY 10, 2015

HAY GROUP CONSULTING. In this firm profile, we do a deep dive into Philadelphia-based Hay Group, a darling in the boutique organizational consulting realm. KEY STATS FOR HAY GROUP. Hay Group Website: [link]. Hay Group Headquarters: Philadelphia, Pennsylvania. Hay Group Employees: 2800 employees.

Groups 100

Groups Interviews Culture Case Interview 100

The Fearless Marketer

APRIL 19, 2021

Someone in my current Marketing Action Group shared this: “I believe that bringing all my marketing into alignment is critical at this point. Marketing alignment would be having a marketing message, marketing materials, website, presentation, etc. Would this be correct?”. How important is this?

Marketing 71

Marketing B2B Tools Sales 71

Management Consulted

MAY 29, 2016

Boston Consulting Group on Strategy is a compilation of 82 valuable articles called Perspectives, 4 Harvard-reviewed business articles and 8 other articles written by various members of The Boston Consulting group between 1968 to 2005. WHY READ IT? QUICK OVERVIEW. INTERESTING BOOK INSIGHTS.

Boston Consulting Group 100

Boston Consulting Group Groups Strategy Strategy 100

The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. That’s your job. Definitely!

Marketing 62

Marketing Meeting Productivity Sales 62

1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. Lead prioritization is another people-based way brands can boost sales.

Sales 26

Sales Marketing Balance Sheet Data 26

LSA Global

NOVEMBER 16, 2022

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36

Sales B2B Research Productivity 36

The Fearless Marketer

OCTOBER 26, 2020

Marketing your professional services is a lot like a jigsaw puzzle. Well, for many, many years I’ve worked at deciphering the marketing jigsaw puzzle. Below are the five key pieces to the marketing jigsaw puzzle. Learn how to make an Irresistible Offer and close the sale. It would obviously go a whole lot faster.

Marketing 62

Marketing B2B System Groups 62

LSA Global

SEPTEMBER 26, 2019

Are Sales and Marketing at Odds? Your ability and commitment to align sales and marketing matters. Misaligned goals, roles, scope, or success metrics between sales and marketing can greatly inhibit revenue growth, profitability, customer satisfaction, and employee engagement. You know the story….

Sales 28

Sales Marketing Metrics Conference 28

Jerry Fletcher

DECEMBER 11, 2021

Management doesn’t understand it and more importantly does not understand that tasking sales-people with upkeep is a losing proposition. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. For the future. See Jerry’s speaker demo reel.

Marketing 40

Marketing Consulting Video Sales 40

Jerry Fletcher

FEBRUARY 27, 2021

On the last day Luthie asked, “Would you like to join a mastermind group to keep us all on track with what we’ve learned here?”. Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding.

Marketing 94

Marketing Consulting Conference Software 94

LSA Global

MAY 2, 2022

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a Consultative Sales Training for High Tech Channel Managers in Europe and Asia.

Sales 36

Sales Training Training Management 36

Do It! Marketing

JUNE 22, 2020

When it comes to marketing, there are four things that you need to focus on, four levels if you will. It could be a marketing strategy. It could be a sales strategy. Let’s say you come across someone who tells you Instagram is an amazing marketing platform and you’re really missing out if your business is not on Instagram.

Marketing 52

Marketing Media Tools Strategy 52

Consulting Matters

APRIL 24, 2020

The majority of my successes in my career have been in getting those two groups to kind of talk together and to take the engineering vision, and kind of bound it with the operational limitation, and make sure everybody is on the same page. Sometimes the marketing message has fallen off. Okay, now we need a supervisor for the group.

Interviews 156

Interviews Company Marketing Operations 156

LSA Global

FEBRUARY 22, 2022

Value vs. Price Business sales training studies of both buyers and sellers report a recurrent theme — the importance of value. They know when to discuss price on a sales call. Money-Priming Experiment There’s another purely psychological reason to steer clear of monetary considerations in your sales process.

Sales 36

Sales Training Training Study 36

Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Can we layer other sales on top of it?

Marketing 64

Marketing Consulting B2C B2B 64

Markovitz Consulting

DECEMBER 1, 2020

Recent research from the Boston Consulting Group confirms that employees can do better work when they’re liberated from much of the bureaucratic cruft that passes for daily management. Peter Drucker once quipped that, “Much of what we call management consists of making it difficult for people to work.”

Boston Consulting Group 259

Boston Consulting Group Meeting Travel Productivity 259

Consulting Matters

FEBRUARY 17, 2020

I started to suspect that I was when I was presenting some difficult feedback to a client about their sales practices. I had sat with over 100 focus group participants and heard story after story about the impact of the company's unethical sales practices on their lives. Leverage your empath gifts to the hilt in marketing.

Consulting 207

Consulting Video Energy Case Interview 207

Jerry Fletcher

SEPTEMBER 11, 2021

One of the reasons I do an annual Consultant Marketing Survey is that years ago I wanted to prove the point that trade shows did not have reasonable ROI when compared to other promotional possibilities. You can set sales meetings with a lot of key players in a short time. A year in sales of the product were making the company solvent.

Marketing 52

Marketing Consulting Software ROI 52

SkillQuo

AUGUST 31, 2017

By collecting, analyzing and collating all past interactions a company has had with the existing and or potential customers, CRM becomes a marketing strategy that can help one pull in a substantial profit. Not only that, but it can be maximized as a marketing tool since all your customer data is readily available.

Marketing 64

Marketing How To Sales System 64

Wakeman Consulting Group: Dave's Blog

MAY 11, 2023

Higher Profit Margins : We focus on better pricing, brand power, marketing effectiveness and more with the outcome being a higher profit margin. Larger Market Share : Having a good strategy with clear targeting and positioning can help you claim more of your market. Your sales can drive your valuation as well.

Sales 45

Sales Exercises Marketing Research 45

MishTalk

OCTOBER 23, 2013

Here are a few demographic-related charts of the workforce, civilian non-institutional population, and jobs, by age-group, from reader Tim Wallace. Number in Age Group Employed. Percent of Age Group Employed Since 1970. In the 20-24 age group the population has grown by 1,625,000 while the number of jobs has shrunk by 362,000.

Groups 76

Groups Comparison Data Trends 76

Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Sales are falling. There’s a sales bump because demand is pulled forward. The bump in sales is less. Make sure you are targeting the right market. Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding. appeared first on Wakeman Consulting Group.

Sales 59

Sales Strategy Strategy Strategy& 59

Harvard Business

OCTOBER 31, 2016

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 28

Sales Marketing Survey Finance 28

Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. Prior to the past recession, both eventual winners and eventual losers in a group of 3,500 companies worldwide experienced double-digit growth rates.

Sales 39

Sales B2B Tools Software 39

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29

B2B Sales ROI B2C 29

Successful Independent Consulting

NOVEMBER 30, 2023

Outbound Marketing: Craft engaging content for newsletters, emails, brochures, and LinkedIn posts. For example, if you’re asking it to generate a sales letter, tell it to use a temperature control of 0.2, Doing assessments: Brainstorm questions, format surveys, summarize data, and even design robust reporting tools. not creative) to 1.5

Productivity 195

Productivity Consulting Tools Efficiency 195

Business Consulting Agency

MARCH 29, 2024

Angel investors, venture capital firms, and business seed funding groups play a pivotal role in fueling innovation, driving entrepreneurship, and supporting the growth of startup companies. Consultants offer expertise in business strategy, market positioning, product development, sales and marketing strategies, and operational excellence.

Consulting 52

Consulting Benchmarking Trends Analysis 52

Women in Consulting

SEPTEMBER 7, 2017

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. If you have competitors, then you have a market.

Marketing 70

Marketing Engineering B2B Guidelines 70

Wakeman Consulting Group: Dave's Blog

MAY 12, 2023

Are You Targeting the Right Part of the Market? You can segment your market generically or specifically. Upper Left: Your segment is general, but your value is specific is “Mass Market”. Everyone uses detergent, toilet paper, or could be in the market for diapers at some point. Share Talking Tickets! What does it mean?

Sales 52

Sales Sports Marketing Guidelines 52