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How to Write a Great Sales Letter

The Fearless Marketer

Getting a meeting and initial conversation with your prospective client. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Let me count the reasons….

Sales 63
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Questions Every Sales Leader Must Answer

LSA Global

Every High Performing Sales Leader. Being a high performing sales leader is not easy. Sales leaders are responsible for building and scaling the sales team, designing meaningful compensation plans, training and onboarding new hires, and simultaneously meeting quarterly revenue and margin targets.

Sales 36
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How to Fix the Most Soul-Crushing Meetings

Harvard Business

Meetings are notoriously one of organizational life’s most insufferable realities. In a meticulous inventory, we calculated the hours spent in meetings by directors and above across the enterprise (a population of about 500). They collectively spent more than 57,000 hours per year in recurring meetings.

Meeting 51
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The Transformative Power of AI in Business

Tom Spencer

As a result, businesses are able to provide recommendations that simultaneously enhance customer satisfaction and increase sales revenue. For example, in industries like finance and accounting, AI-powered systems can process invoices, perform data entry tasks, and generate financial reports with minimal human intervention.

Data 147
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What to Do Before, During, and After Sales Training to Get Results

LSA Global

Frustrated by Disappointing Sales Training Results? If you are frustrated by the results of your business sales training investment, you are not alone. Lots of sales leaders feel the same way. Only 1-in-5 sales training participants change their on-the-job behavior or performance from standalone sales training.

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The Corona Virus for Small Businesses

Consultant Journal

It’s a question on the minds of many entrepreneurs, as Fortune 500 companies announce new protocols for travel, meetings and even use of coffee cups. If your business meets with clients in person, you may want to look at your policies and processes to help keep clients and yourself healthy. Client Engagement. Business continuity.

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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28