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Research: Why People Really Buy Upcycled Products

Harvard Business

Their findings offer some guidelines for companies who hope to design and successfully market upcycled products: 1) Designers should consider using components from other industries to enhance the appeal of their products and encourage cross-industry collaboration; 2) Product designers and managers should identify new uses for product components; 3) (..)

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VOMP Your Way Out of a Conflict

Makarios Consulting

Let’s see how the VOMP model works in action through this hypothetical but very common scenario: Tensions escalated during a quarterly meeting between Mary Ann, VP of New Business Development, and Sam, VP of Business Operations, at ABC Website Design Company. Your skills will grow and develop through practice, commitment, and motivation.

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

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Launching Your Online Business: Guide for First-Time Entrepreneurs

Business Consulting Agency

In today’s digital era, the prospect of establishing an online business offers unparalleled opportunities for budding entrepreneurs to bring their innovative products and services to a global market. A thorough exploration of niche markets using tools like Google Trends, Amazon Best Sellers, or Etsy Trends is imperative.

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Navigating the Entrepreneurial Journey

Business Consulting Agency

Conduct Comprehensive Market Research Once you have identified your areas of interest and expertise, conduct comprehensive market research to assess the demand, competition, and market dynamics within the selected industry or niche. Navigating the entrepreneurial journey includes making such decisions.

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Better Website Results with Consulting Services

Business Consulting Agency

This strategic alignment ensures that the website design, structure, content, and functionality are optimized to resonate with the target audience, drive engagement, and achieve desired outcomes such as lead generation, sales conversions, or brand awareness.

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Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.