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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

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Research: Why People Really Buy Upcycled Products

Harvard Business

Their findings offer some guidelines for companies who hope to design and successfully market upcycled products: 1) Designers should consider using components from other industries to enhance the appeal of their products and encourage cross-industry collaboration; 2) Product designers and managers should identify new uses for product components; 3) (..)

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Understanding ISO 20700: Elevating Your Management Consultancy

Effective Managers

In this blog, we’ll dive deep into what ISO 20700 is, its significance in the consulting industry, and how mastering these guidelines can significantly differentiate your consultancy in the marketplace. What is ISO 20700? The Competitive Edge In a field as crowded as management consulting, differentiation is key.

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VOMP Your Way Out of a Conflict

Makarios Consulting

Let’s see how the VOMP model works in action through this hypothetical but very common scenario: Tensions escalated during a quarterly meeting between Mary Ann, VP of New Business Development, and Sam, VP of Business Operations, at ABC Website Design Company. Your skills will grow and develop through practice, commitment, and motivation.

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The ISO 20700 Checklist: A Game-Changer for Management Consultants

Effective Managers

This checklist, an integral part of the ISO 20700 standard, has been developed by the International Council of Management Consulting Institutes (ICMCI) to guide consultants in delivering top-tier services. What is the ISO 20700 Checklist? To complement the checklist, ICMCI offers specialized training programs delivered by accredited trainers.

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Bridging the Gap: From the Consulting Industry to the Management Consulting Profession

Effective Managers

The industry is vast, including freelancers, independent consultants, and employees of consulting firms, offering services across various sectors such as IT, marketing, finance, and more. While this model has its merits, including flexibility and a wide array of services, it lacks a unified set of standards or ethical guidelines.

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Skincare Business Success With Expert Help

Business Consulting Agency

The skincare industry is a thriving and highly lucrative market, driven by increasing consumer demand for quality skincare products and personalized beauty routines. They analyze market trends, consumer behavior, and competitor strategies to help entrepreneurs and investors make informed decisions.

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