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For Solopreneurs, Business Development = Relationship Development

Successful Independent Consulting

The biggest stress for self-employed professionals is business development: how to cultivate meaningful regular work. First, solopreneurs are experts who are good at helping clients solve problems or achieve certain goals, but they are not usually trained in sales or marketing. It's vexing for at least three reasons.

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For Independent Consultants, Business Development = Relationship Development

Successful Independent Consulting

The biggest stressor for self-employed management consultants is business development: how to cultivate meaningful regular work. First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Once a quarter I get a postcard of upcoming social and sporting events in the city.

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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Mastering Business Marketing and Advertising: A Comprehensive Guide

Business Consulting Agency

Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. In this article, we’ll outline the essential steps to market and advertise a business and highlight the invaluable role of business consulting agencies and marketing consulting services in optimizing these efforts.

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Clarity Consultants Named to Training Industry’s Custom Content Development Watch List for Second Year

Clarity Consultants

CAMPBELL, CA – May 25, 2023 Training Industry announced that Clarity Consultants was named to the 2023 Training Industry’s Custom Content Development Companies Watch List. Custom content development primarily includes custom instructional course design and development for external use. Client representation.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202
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Getting marketing right, right now

The Source

What marketing is appropriate right now? Obviously, face-to-face events such as roundtables, conferences, and exhibitions are all on hold; but in an age of digital marketing, there’s still a lot that can be done. That’s a question we’ve been asked on a number of occasions over the last few days.