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Special Discussion on Starting Consulting Services Organizations Within Product Companies

Steve Shu Consulting

These are companies that are essentially independent from product vendors. However, there are a number of companies that provide consulting or professional services as part of product companies (e.g., Improper tone for sales meetings – Product companies are often used to marketing-push type sales strategies (e.g.,

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What The Coronavirus (COVID-19) Means For Consultant Marketing

Consulting Matters

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. This crisis is not the time to get stuck in your head about whether or not marketing is for you.

Marketing 156
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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. Marketing segmentation is about subdividing markets into subsets of customers that behave similarly or have similar needs.

Marketing 256
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10 Life Productivity Hacks

Tom Spencer

This is a new experience for many of us, and poses new challenges and distractions that can make it difficult to stay focused and productive. I’ve been getting asked a lot lately about productivity, and so I thought I should dedicate an article to it. The earlier you wake up, the more productive you will be.

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How to Develop a Professional Services Marketing Strategy – Part 1

Prudent Pedal

This post is the first in a series to share how professional services can develop and execute marketing strategy. Instead, it will give you a strategic framework to guide both the thinking about AND deployment of your marketing strategy. The 2 major challenges to developing professional services marketing strategy .

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6 Organizational Culture Change Strategies

Organizational Talent Consulting

There are many different definitions for leadership, but most would agree it is about influence. Here are six practical culture change strategies that will move your company closer toward your goal. Google has faced many challenges on its path to becoming the 5th most valuable company by market capitalization in the world.

Culture 76
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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110