The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110

Marketing Industry Strategy Strategy 110

Consulting Success

SEPTEMBER 21, 2020

A lot of times, the best marketing isn’t what you say about yourself but what others say about you. Being on top of your relationship management skills is a definite must in order to keep your network solid. Why You Must Master Your Relationship Management Skills With Frank Forte: Podcast #155 is a post from: Consulting Success.

Management 227

Management Leadership Marketing Consulting 227

The Fearless Marketer

MARCH 29, 2021

The pandemic has definitely made things harder. Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. It’s the one approach to marketing my services that has always worked best for me. This is not cold calling.

Marketing 62

Marketing Meeting Groups Strategy 62

Management Consulted

MAY 28, 2017

In fact, the firm is already beating out heavyweights such as McKinsey, Bain, and Parthenon-EY for strategy projects in the tech sector due to better industry specialty. On the value creation side, Bulger Partners covers 13 different types of value assignments (growth strategy offerings, technical strategy, operations, etc.).

Software 165

Software Strategy& Strategy Strategy 165

Management Consulted

DECEMBER 23, 2013

This week’s post is on Lords of Strategy - written by Walter Kiechel III , a journalist for 30 years, serving as an editor of Fortune and editorial director of Harvard Business Publishing. It was interesting to know that private equity firms are among the largest clients of the strategy consulting giants.

Strategy& 139

Strategy& Strategy Strategy Oliver Wyman 139

The Fearless Marketer

MARCH 2, 2020

I’ve been at the humungous business conference, Social Media Marketing World since Sunday. More than 4,000 participants have been asking the question: “How do I use social media to attract more business, and what are the social media platforms and strategies that are best for me?”. All of these marketing activities are passive.

Media 62

Media Report Marketing B2B 62

Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. And if you’re not a member , definitely join now and be a part. Diane has a Master’s degree in Business Administration, with years of experience in branding, marketing, and public speaking.

Sales 156

Sales Consulting Video Marketing 156

Consulting Matters

APRIL 20, 2023

When you incorporate storytelling into your marketing and branding strategies, you're not just telling people what you do; you're showing them who you are. It's not just about communicating your business value - it's about connecting with your client on a deeper, more personal level.

Consulting 156

Consulting Video Marketing Resources 156

Consulting Matters

NOVEMBER 3, 2022

I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. If it sounds like a good fit for what you’re working on for your business, definitely apply or schedule a consult call to learn more.

How To 156

How To Sales Consulting Meeting 156

Management Consulted

JULY 2, 2013

Strategy consulting vs. financial advisory consulting – both are consulting. First, a 101 on strategy consulting for you newbies to the site – having an insider view into the strategy and operations of a company requires that you quickly become an expert on day-to-day activities in light of the overall company vision.

Financial 252

Financial Consulting Strategy Strategy 252

Consulting Matters

JULY 15, 2020

You can set it up to act as your 24/7 marketing machine. So this quick win is all around how you can begin to either start with your website strategy or refine your website strategy so it is set up to attract and impress your perfect ideal client. Consulting Website Strategy. So let's talk about the strategy.

Consulting 270

Consulting How To Resumes Strategy 270

Consulting Matters

APRIL 24, 2020

Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?

Interviews 156

Interviews Company Marketing Operations 156

Wakeman Consulting Group: Dave's Blog

DECEMBER 15, 2022

You should definitely sign up for his newsletter: The Word …after mine, it is my favorite newsletter and I learn something every week. Marketing and Advertising Don’t Need to be Boring : We got talking about Dave’s POV as a marketer. You see a ton of emails or marketing messages that are trying to do too much.

Marketing 40

Marketing Advertising Groups Examples 40

Jacq Hackett Consulting

MAY 7, 2018

When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category. Video one is all about 5 strategies to overcome the first hurdle – winning business.

Marketing 120

Marketing Consulting Healthcare Development 120

Consulting Matters

SEPTEMBER 15, 2022

If you missed it, definitely go back and listen. Conduct a market scan! Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. Learn more about my Brand Positioning and Messaging strategy services: [link]. But first, I have big news!

Consulting 156

Consulting Video Sales Operations 156

Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

Defining what a brand is : Every good marketer should have a working definition of what a brand is so that they can make decisions according to their definition. Brand Codes…because too much is never enough : We are going to cover the symbols that become the representation of your brand to your market.

Management 52

Management Research Strategy Strategy 52

Jacq Hackett Consulting

MAY 7, 2018

When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category. Video one is all about 5 strategies to overcome the first hurdle – winning business.

Marketing 120

Marketing Video Consulting Healthcare 120

Tom Spencer

JANUARY 25, 2013

Definitions. Dick Smith: The Power of Viral Marketing. in Business Strategy. Through this Australia Day marketing campaign, he is using viral marketing (i.e. Business Strategy. Helpful Links. by Tom Spencer on January 26, 2013 · 0 comments. Happy Australia Day to Dick Smith, a true blue Aussie legend.

Marketing 103

Marketing Case Interview Interviews Consulting 103

Consulting Matters

APRIL 28, 2022

In this episode, you'll hear: The definition of courage and how to cultivate it. How she is both an athlete and mentor and fuses those energies into a unique competitive differentiation in the market. Check out my brand strategy, messaging, and design services at [link]. Connect on LinkedIn: Betsy Jordyn [link].

Consulting 156

Consulting Sports Engineering Energy 156

The Fearless Marketer

AUGUST 6, 2018

When it comes to growing your business these days, all you hear about is online marketing. After engaging in online marketing for more than 20 years, I’ve learned a lot of things. And one of those things is that online marketing can be a complete waste of your time and resources. Well, it’s not so simple.

Marketing 59

Marketing Tools Conference Resources 59

LSA Global

NOVEMBER 15, 2019

Different Strategies and Cultures Matter. Our organizational alignment research found that the combination of different strategies and cultures at work accounts for 71% of the difference between high and low performing companies in terms of revenue growth, profitability, customer loyalty, and employee engagement.

Culture 28

Culture Strategy Strategy Strategy& 28

Consulting Matters

FEBRUARY 17, 2020

Leverage your empath gifts to the hilt in marketing. Even if you don't like marketing, your empathy sets you up to be very good at it. Your ability to understand your clients heart and mind is a key enabler to really good marketing copy that makes your website convert and compelling content that establishes your credibility.

Consulting 207

Consulting Video Energy Case Interview 207

Johanna Rothman

SEPTEMBER 28, 2021

Yet, we don't share a common definition of business agility. Here's what I see when managers start to create an environment that supports business agility: Recognize when the market changes. Or, recognize when the organization needs to change its market. Adapt to the changing market. That's a good thing.)

Agile 89

Agile Management How To System 89

Consulting Matters

OCTOBER 9, 2018

I am confident that you get how important networking is to your marketing system. Strategies to make authentic connections. My article on "How to Turn Your Strengths into Consulting Success" will definitely get you started. You know that its an essential way for you to regularly meet and impress your future clients.

Consulting 220

Consulting eBook Video System 220

Chad Barr

NOVEMBER 29, 2023

Long-Term Vision : A 12-month plan provides a broader perspective, aligning content with marketing and business objectives. Adaptability : Flexibility in the calendar allows for adjustments in response to market trends, client needs, and unexpected events.

Tools 52

Tools Efficiency Resources Trends 52

1 to 1

OCTOBER 5, 2020

Marketers are eager to engage TikTok’s rapidly growing audience but like any platform, there’s an art and a science to creating content that will resonate on the video app. What makes TikTok such a compelling platform for consumers and marketers? I don’t think it really means that much for marketers.

Marketing 26

Marketing Strategy Strategy Strategy& 26

Steve Shu Consulting

MARCH 23, 2011

I’ve had the opportunity to incubate and/or reboot the management, sales, marketing, and delivery for a number of these types of consulting practices, and they definitely face a number of issues that are unique from independent consulting firms. Often the buyer in the organization is different too.

Productivity 247

Productivity Company Consulting Sales 247

Tom Spencer

FEBRUARY 14, 2012

Definitions. Short the market, but long on you. in Business Strategy. THE market may be down, but not you. Business Strategy. Helpful Links. by Tom Spencer on February 14, 2012 · 0 comments  ·  Image Source. Be bullish about the future. Invest in yourself. And stay hungry. Your stock will rise.

Marketing 94

Marketing Case Interview Consulting Interviews 94

Wakeman Consulting Group: Dave's Blog

APRIL 27, 2023

Lack of Market Awareness : Your sales team should be incredibly close to the market. But one area where the sales team seems to suffer is in understanding the total market. This is a marketing challenge as much as a sales challenge. It starts often with a lack of a clear strategy. No definition of success.

Sales 52

Sales Training Training Marketing 52

Prudent Pedal

OCTOBER 15, 2019

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. The managing partner would be rated based on whether marketing had a seat at the proverbial “table.”

Marketing 40

Marketing Methodologies Tools Leadership 40

Consulting Matters

OCTOBER 9, 2018

I am confident that you get how important networking is to your marketing system. Strategies to make authentic connections. My article on "How to Turn Your Strengths into Consulting Success" will definitely get you started. You know that its an essential way for you to regularly meet and impress your future clients.

Consulting 196

Consulting eBook Video System 196

Consulting Matters

AUGUST 19, 2020

And there's a lot of strategies that go along with it, but I'm going to use the backend of my system to show you a little bit about different ways that you can use courses, and that eventually you can start making more money off of it. Where there's different kinds of strategies that people can learn about and different kinds of tools.

Course 156

Course Consulting Video Fashion 156

Wakeman Consulting Group: Dave's Blog

MARCH 19, 2023

As I go through the archives of the newsletter: I see that there are a couple of core themes that have been with us over time: The importance of strategy. Especially strategy before tactics. Does every business need a strategy? Is strategy ever finished? You understand your target market. Then you meet the market.

Advertising 40

Advertising Strategy Strategy Strategy& 40

Consulting Matters

MARCH 9, 2020

Finding communities and strategic alliances is not the same as trying to partner up with other consultants to avoid the anguish of putting yourself out there alone in your marketing. If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales.

Consulting 285

Consulting Marketing Comparison Sales 285

Melissa Agnes

APRIL 26, 2016

Before we aim to answer this question, let’s first define what I mean by “going on the offensive” If you Google “ offense ,” the definition Google provides you with is: “the action of attacking” This is a good way to define what I mean by an offensive crisis management strategy.

Strategy& 76

Strategy& Strategy Strategy Management 76

Harvard Business

JANUARY 19, 2018

A sound economy, a booming stock market, and huge business tax cuts, the story goes, have convinced CEOs of companies flush with cash to distribute some of it to front-line employees. American Airlines said it would pay $1,000 to all 127,600 of its people, and Wells Fargo raised its base wage from $13.50 to $15 per hour.

Company 28

Company Airlines Retail Financial 28

Wakeman Consulting Group: Dave's Blog

JANUARY 2, 2023

What position are you taking in the market? ” In the world of strategy and marketing that is unique because there is no point where I stop looking at the bottom line and the quickest route to results. Understand that there will be ups and downs, but commit to staying the course towards your definition of success.

Meeting 64

Meeting Strategy Strategy Strategy& 64