Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. The 5 Tactics.

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Clarity Consultants

JUNE 28, 2023

In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. These may include workshops, seminars, webinars, online courses, mentorship programs, and conferences.

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Clarity Consultants

AUGUST 3, 2023

CAMPBELL, CA – August 3, 2023 Training Industry today announced that Clarity Consultants was named to the 2023 Training Industry Top 20 list of Learning Services companies. Industry visibility, innovation and impact in the learning services market. Our elite L&D consultants deliver game-changing strategies and training.

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Consulting Success

MAY 1, 2017

The most successful consultants understand who their ideal clients are and who they aren’t. You can do all the marketing in the world, but if your message doesn’t resonate with your ideal client your marketing will suffer. Devise a marketing plan to suit your abilities. Create a Magnetic Message.

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Consulting Matters

JANUARY 15, 2020

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. But referrals will only take you so far, especially if you want to scale up your business.

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Consulting Matters

APRIL 27, 2023

Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling. We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings.

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Wakeman Consulting Group: Dave's Blog

MAY 21, 2023

Let’s take a quick look at some questions to ask yourself if you are thinking about your team’s strategy… Share Dave Wakeman’s Business of Value These are the kinds of questions we cover in ‘ The Whiteboard Workshop ’ and having been guiding my thinking about strategy going forward. This is the foundation of strategy.

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Clarity Consultants

MAY 25, 2023

CAMPBELL, CA – May 25, 2023 Training Industry announced that Clarity Consultants was named to the 2023 Training Industry’s Custom Content Development Companies Watch List. Industry visibility, innovation and impact in the learning services training market. Client representation. Business performance and growth.

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Successful Independent Consulting

MARCH 11, 2022

For example, photographers choose layouts with a lot of photos, while consultants often use a template with sections so they can easily highlight their service offerings. What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? Keep it simple, so no more than three.

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Tsavo Neal

JANUARY 20, 2022

“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. That’s it.

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Tsavo Neal

NOVEMBER 13, 2017

Web design for a consulting firm instead of an independent consultant is more similar than it is different — but the differences are important to note. In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm. and 20% in Canada.

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Consulting Matters

MARCH 9, 2023

This means being kind to yourself and acknowledging that burnout is a real issue that affects many consultants, coaches, and business owners – and high-achievers in general. As a consultant or coach, I don’t need to explain to you what a start/stop and continue exercise is. What about you?

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Consulting Matters

JULY 8, 2020

Do you know who your ideal consulting client is? Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. This is what's going to be able to help you write really awesome, copy, create smart strategies, frame up your products and services the right way.

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Successful Independent Consulting

JULY 21, 2023

Part 2: Three Steps for Getting Referrals with Your Own Plan Last month, we took our first look at insights from Stacey Brown Randall’s webinar, “How to Generate Referrals Without Asking.” In this article we’ll be focusing on just one strategy: turning one-time referrers into repeat-referrers. Read Part 1 here.)

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Consulting Success

MARCH 5, 2018

The importance of trusting your motivation, developing habits of effective networking and capitalizing on your strengths to find greater consulting success. Description: In today’s episode, I’m joined by Elizabeth Woolfe, a passionate consultant with a focus on nonprofit organizations in the healthcare industry.

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Wakeman Consulting Group: Dave's Blog

JUNE 12, 2023

I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. As a preview, I wanted to share some of the ideas that you’ll pick up in next week’s FREE webinar. How are you going to communicate this to the market? What is your position?

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Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Make sure you are targeting the right market. Strategy drives price. I’ve been formalizing my Billion Dollar Strategy process and the components of a good strategy look like this: What does success look like? Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding.

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The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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David A Fields

OCTOBER 26, 2015

A consultant just emailed me this question: I’ve been asked by an association to do an unpaid webinar in Dubai time, which would be 3:00 a.m. Their experience is that a webinar at the right time can draw 400 participants, but other times reduce participation by half or more. What advice would you give this consultant?

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Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss my annual numbers webinar ! A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Don’t miss the webinar: 11 AM Eastern 13 December 2022. These ads can help you express your strategy. I’ll get into more below. .

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Wakeman Consulting Group: Dave's Blog

MAY 29, 2023

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers” I’ve been working up an outline of ideas to include in the webinar. Here’s a taste of what you will learn: I. What is our position?

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Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

What did y’all think of yesterday’s webinar? Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. It also means that there is likely to be less incentive for better marketing practices to deliver for smaller venues and artists. How are we showing up in the market?

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Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list.

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Tsavo Neal

APRIL 27, 2017

You may be the most capable consultant to solve help her business. But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. Design isn’t magic.

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Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Email Marketing.

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list.

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Wakeman Consulting Group: Dave's Blog

JUNE 23, 2023

July 15th at 1 PM Eastern, you’ll get my next FREE monthly webinar on pricing! I’ve been doing some stuff on strategy lately and here are a few ideas that may help y’all think more clearly about strategy: Strategy is about choice. Strategy is about focus. Strategy is about action. To the Tickets!

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Wakeman Consulting Group: Dave's Blog

JUNE 1, 2023

“ 7 Keys to Effective Brand Management for Professional Service Firms “ In this webinar, I’ll share some of the following things: Why you need a working definition of what a brand is. The webinar is free. So, I’m going to do the first one on 15 June 2023 at 1 PM Eastern. Give it a look and sign up!

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1 to 1

MAY 2, 2013

--> -->. ); 1to1 Media is a division of Peppers & Rogers Group, a leader in Management Consulting. Marketing Research Articles. Customer Strategy Trends. Customer Strategy. Webinars & White Papers. 1to1 Webinars. Strategy Speaks Blog. Customer Strategy. Mobile Marketing. Marketing Blog.

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Wakeman Consulting Group: Dave's Blog

APRIL 9, 2023

We haven’t traditionally had to advertise due to the lack of competition in the electric car market and our ability to generate positive press. In this example, first thing I’d do is take a step back to see the market. Discounts are a sign of a business with no strategy. The final piece of the puzzle: action. Can’t make it live?

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Jacq Hackett Consulting

JUNE 10, 2018

I get it – making the move from employment to consulting is a big step. How will I figure out ‘how to’ consult? For more advice about the first 10 things you need to do when you start consulting download my free cheat sheet. Take marketing action. But you absolutely need to get out there and proactively market yourself.

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

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Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. P.S. I’m going to start doing a monthly FREE webinar series. Fast to act/Comfortable with volatilty: Market leaders. appeared first on Wakeman Consulting Group. Don’t miss it! To the Tickets!

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Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Well, the business manager, asks others in their company, “Hey, do you know somebody good who does productivity and creativity consulting for teams?”.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

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