Successful Independent Consulting

FEBRUARY 12, 2021

Being a self-employed consultant or “solopreneur” isn’t for everyone. I made the leap to independent consulting in 2004 and never looked back. Now I run a national talent agency for HR consultants as well as the Professional Independent Consultants of America, both organizations that help independent consultants be successful.

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Jerry Fletcher

SEPTEMBER 19, 2020

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

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Jerry Fletcher

OCTOBER 24, 2020

Our experience adheres to the general market share pattern. Zoom 40.49% Go to Webinar 19.82% Cisco Webex 12.31% ON 24 3.51% Adobe Connect 3.38%. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Consulting: [link] Speaking: [link]. Brand: [link].

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Tom Spencer

NOVEMBER 10, 2023

While consultants do need strong analytical skills, the latter half of this saying holds true; you need to network. As any aspiring management consultant knows, networking is both an art and a science. A common adage within business states that “it’s not about what you know, but who you know”.

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Consulting Success

MAY 1, 2017

The most successful consultants understand who their ideal clients are and who they aren’t. You can do all the marketing in the world, but if your message doesn’t resonate with your ideal client your marketing will suffer. Devise a marketing plan to suit your abilities. Create a Magnetic Message.

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David A Fields

DECEMBER 16, 2015

At last count, there are 2,398 programs, vehicles and channels for you to market your consulting firm. You can buy yourself some SEO tactics, media packages, space on a speaker platform or the perfect webinar system. That’s the story spun by folks peddling those marketing opportunities. Approximately.

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Consulting Matters

APRIL 27, 2023

Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling. We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings.

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Consulting Matters

JANUARY 15, 2020

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. But referrals will only take you so far, especially if you want to scale up your business.

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Johanna Rothman

NOVEMBER 28, 2023

For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. I said this in the Successful Indepentent Consulting book : People die of exposure—both hot and cold. Yet, I suspect some new consultants will take them up on their offer. I don't expect exposure.

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Intellectual Property Consulting Guidelines Process Improvement 70

The Fearless Marketer

JULY 12, 2021

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Self-employed professionals offering consulting, coaching, or training services and programs (or a combination of these). Marketing messages and ultimate outcomes. Keep-in-touch marketing (i.e. Persuasive and engaging marketing writing.

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Clarity Consultants

AUGUST 3, 2023

CAMPBELL, CA – August 3, 2023 Training Industry today announced that Clarity Consultants was named to the 2023 Training Industry Top 20 list of Learning Services companies. Industry visibility, innovation and impact in the learning services market. Our elite L&D consultants deliver game-changing strategies and training.

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The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

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Successful Independent Consulting

MARCH 11, 2022

For example, photographers choose layouts with a lot of photos, while consultants often use a template with sections so they can easily highlight their service offerings. What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? Keep it simple, so no more than three.

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Industry Examples Marketing Engineering 370

Clarity Consultants

MAY 25, 2023

CAMPBELL, CA – May 25, 2023 Training Industry announced that Clarity Consultants was named to the 2023 Training Industry’s Custom Content Development Companies Watch List. Industry visibility, innovation and impact in the learning services training market. Client representation. Business performance and growth.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. The 5 Tactics.

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Consulting Matters

JULY 8, 2020

Do you know who your ideal consulting client is? Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. Setting the Stage for Understanding Your Ideal Consulting Client [02:49]. What would make them sign up for our training or webinar? Transcript.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. The 5 Tactics.

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Successful Independent Consulting

MAY 31, 2018

How can other self-employed consultants become wealthy too? Reflecting on my years as an independent consultant, I’ve boiled it down to five keys to success. Five Steps to Becoming a Millionaire Consultant 1. Subcontractors to an agency or consulting firm are usually paid about 65% of what they are worth. But I digress.)

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The Fearless Marketer

APRIL 27, 2020

Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. What this looks like is doing all client service and marketing activities by phone, Zoom, and email. If you’re already doing this, great!

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Consulting Success

MARCH 5, 2018

The importance of trusting your motivation, developing habits of effective networking and capitalizing on your strengths to find greater consulting success. Description: In today’s episode, I’m joined by Elizabeth Woolfe, a passionate consultant with a focus on nonprofit organizations in the healthcare industry.

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The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Alan Weiss

MARCH 16, 2020

Here are some ideas for your consideration: Marketing for the Future. Send your message in all media: blog, newsletter, video, podcast, teleconference, webinar, livestream—anything not requiring physical presence. Diversify your marketing beyond any current niches or specialties. Err on the side of informing too many people.

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David A Fields

OCTOBER 26, 2015

A consultant just emailed me this question: I’ve been asked by an association to do an unpaid webinar in Dubai time, which would be 3:00 a.m. Their experience is that a webinar at the right time can draw 400 participants, but other times reduce participation by half or more. What advice would you give this consultant?

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Wakeman Consulting Group: Dave's Blog

MAY 29, 2023

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers” I’ve been working up an outline of ideas to include in the webinar. Here’s a taste of what you will learn: I. What is our position?

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Epicflow

DECEMBER 29, 2023

Read further to learn about our AI developments, what topics we discussed at our webinars, the names of our prominent guests, and why it’s better to start later to deliver earlier! We’re looking forward to seeing their first results and sharing them with our readers. Stay tuned!

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Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list.

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Wakeman Consulting Group: Dave's Blog

JUNE 12, 2023

I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. As a preview, I wanted to share some of the ideas that you’ll pick up in next week’s FREE webinar. How are you going to communicate this to the market? What is your position?

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list.

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Do It! Marketing

JUNE 26, 2020

Buy a ton of gear that you have no idea how to use Start doing $49 webinars instead of your $7,500 keynotes Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?), Marketing. No events – no meetings – no training. You’re in the IDEA business. What do you think?

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Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

What did y’all think of yesterday’s webinar? Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. It also means that there is likely to be less incentive for better marketing practices to deliver for smaller venues and artists. How are we showing up in the market?

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The Fearless Marketer

MAY 25, 2020

This Friday, I’ll be hosting my final “Going Radically Virtual Webinar.” make your reservation here ) My guest, Lisa Nirell, was one of the first people to go through my Marketing Certification Program in 2008 and has gone on to a distinguished career as a marketing consultant, author, and speaker. I hope you can attend.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss my annual numbers webinar ! A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Don’t miss the webinar: 11 AM Eastern 13 December 2022. I’ll get into more below. . Where is it coming from? A drop in consumer spending.

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Wakeman Consulting Group: Dave's Blog

JUNE 1, 2023

“ 7 Keys to Effective Brand Management for Professional Service Firms “ In this webinar, I’ll share some of the following things: Why you need a working definition of what a brand is. The webinar is free. So, I’m going to do the first one on 15 June 2023 at 1 PM Eastern. Give it a look and sign up!

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Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Make sure you are targeting the right market. Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding. appeared first on Wakeman Consulting Group. Until you get no boost from the discounts at all. That’s the doom loop of discounts. How do you avoid this?

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IMC USA

JANUARY 10, 2019

. — January 10, 2019 — The Institute of Management Consultants USA (IMC USA) has launched a new brand and redesigned its website to better serve members. The IMC USA re-brand is a much-needed update to better reflect the value our association offers consultants,” states IMC USA VP of Marketing Jennifer Beever CMC ®.

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Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. P.S. I’m going to start doing a monthly FREE webinar series. Fast to act/Comfortable with volatilty: Market leaders. appeared first on Wakeman Consulting Group. Don’t miss it! To the Tickets!

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