The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? And if the answers were positive, then they look up the web page and learn more about what the consultant does. Wouldn’t that be nice!

Meeting 62

Meeting B2B Productivity Marketing 62

Johanna Rothman

NOVEMBER 28, 2023

The reply: Spend five hours a month in meetings (roughly an hour each week). For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. I said this in the Successful Indepentent Consulting book : People die of exposure—both hot and cold. Write a new, unique column each month.

Intellectual Property 70

Intellectual Property Consulting Guidelines Process Improvement 70

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. The 5 Tactics.

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Consulting Strategy Strategy Strategy& 224

Consulting Matters

JANUARY 15, 2020

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. But referrals will only take you so far, especially if you want to scale up your business.

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How To Training Training Consulting 227

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. The 5 Tactics.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Tsavo Neal

JANUARY 20, 2022

“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. That’s it.

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Consulting Case Study Case Studies Media 167

The Fearless Marketer

APRIL 27, 2020

Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. What this looks like is doing all client service and marketing activities by phone, Zoom, and email. Lots of outreach and lots of meetings.

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Marketing Media Meeting Resources 62

The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

Marketing 62

Marketing Training Training Advertising 62

Tsavo Neal

NOVEMBER 13, 2017

Web design for a consulting firm instead of an independent consultant is more similar than it is different — but the differences are important to note. In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm. and 20% in Canada.

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Consulting Education Tools Financial 121

Consulting Matters

SEPTEMBER 30, 2020

And stay inspired about the difference that your consulting and/or coaching success will make to the world, starting with your own. And, we’ve got a lot of questions around what does it cost to start your own consulting business and what is the ongoing expenses, things to expect when you have a consulting or coaching business.

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Consulting How To Insurance Insurance 296

The Fearless Marketer

JANUARY 20, 2020

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings. More Meetings = More Clients. But what do you actually say in such a meeting that will move things forward and lead to more valuable connections?

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Meeting B2B Case Interview Resources 62

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

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Meeting Marketing How To Resources 48

Consulting Matters

MARCH 9, 2023

This means being kind to yourself and acknowledging that burnout is a real issue that affects many consultants, coaches, and business owners – and high-achievers in general. As a consultant or coach, I don’t need to explain to you what a start/stop and continue exercise is. What about you?

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Energy Exercises Consulting Sales 156

Consulting Success

MARCH 5, 2018

The importance of trusting your motivation, developing habits of effective networking and capitalizing on your strengths to find greater consulting success. Description: In today’s episode, I’m joined by Elizabeth Woolfe, a passionate consultant with a focus on nonprofit organizations in the healthcare industry.

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Consulting Nonprofit Healthcare Education 203

The Fearless Marketer

DECEMBER 6, 2021

My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”. To market effectively, you also need to build familiarity and trust with prospective clients. And to do that, you need to reach out, meet, and talk with them. But that’s really not enough.

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Meeting Marketing Video Media 118

Do It! Marketing

JUNE 26, 2020

No events – no meetings – no training. Buy a ton of gear that you have no idea how to use Start doing $49 webinars instead of your $7,500 keynotes Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?) Marketing. You’re in the IDEA business.

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Video Training Training Course 52

Epicflow

DECEMBER 29, 2023

Read further to learn about our AI developments, what topics we discussed at our webinars, the names of our prominent guests, and why it’s better to start later to deliver earlier! We’re looking forward to seeing their first results and sharing them with our readers. Stay tuned!

Company 52

Company Resources Software Enterprise 52

IMC USA

JANUARY 10, 2019

. — January 10, 2019 — The Institute of Management Consultants USA (IMC USA) has launched a new brand and redesigned its website to better serve members. The IMC USA re-brand is a much-needed update to better reflect the value our association offers consultants,” states IMC USA VP of Marketing Jennifer Beever CMC ®.

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Ethics Conference Consulting Course 100

The Fearless Marketer

MAY 25, 2020

This Friday, I’ll be hosting my final “Going Radically Virtual Webinar.” make your reservation here ) My guest, Lisa Nirell, was one of the first people to go through my Marketing Certification Program in 2008 and has gone on to a distinguished career as a marketing consultant, author, and speaker. I hope you can attend.

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B2B Small Business Energy Education 71

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss my annual numbers webinar ! A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Don’t miss the webinar: 11 AM Eastern 13 December 2022. I’ll get into more below. . Where is it coming from? A drop in consumer spending.

Sports 64

Sports B2C Research Marketing 64

Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Email Marketing.

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Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

Would you go and meet a prospective client wearing basketball shorts and sandles? You may be the most capable consultant to solve help her business. But, how you present yourself is critical for marketing and selling your services. This article lists relevant website and digital marketing statistics for consultants.

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B2B Marketing Consulting Advertising 60

Tsavo Neal

DECEMBER 19, 2017

Amber Vilhauer is the founder of No Guts No Glory Enterprises , a digital marketing firm that helps consultants, authors, speakers, and coaches establish their presence online. Here are my key takeaways from the webinar: 5 Features Every Coach and Consultant Needs On Their Website. Photography. This is no good.

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Consulting Video Resources Sales 99

Wakeman Consulting Group: Dave's Blog

APRIL 9, 2023

Meaning that Tesla stole sales in the first quarter from the second quarter and the profits were lower because Tesla discounted to get those sales in sooner to meet the “expectations” of Wall Street. In Tesla’s case, they are just trying to tread water to meet Wall Street’s demands. That’s problem solving. That’s commodity thinking.

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Sales Advertising Meeting Examples 59

Jacq Hackett Consulting

JUNE 10, 2018

I get it – making the move from employment to consulting is a big step. How will I figure out ‘how to’ consult? For more advice about the first 10 things you need to do when you start consulting download my free cheat sheet. Take marketing action. But you absolutely need to get out there and proactively market yourself.

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Management Course Consulting Healthcare 136

Jacq Hackett Consulting

JUNE 10, 2018

I get it – making the move from employment to consulting is a big step. How will I figure out ‘how to’ consult? For more advice about the first 10 things you need to do when you start consulting download my free cheat sheet. Take marketing action. But you absolutely need to get out there and proactively market yourself.

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Management Video Course Consulting 120

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

Sports 59

Sports Marketing Research Strategy 59

Women in Consulting

MARCH 13, 2018

:: A comprehensive analysis of the state of consulting businesses in the Bay Area Yes, it’s that time again. Over the years, it’s offered useful insights into the evolution of Bay Area consulting businesses, such as billing and marketing tool trends, consulting expertise and specialties, structure and operations.

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Survey Consulting Turnaround Report 31

The Fearless Marketer

MARCH 30, 2020

Let me give you a scenario: You’re meeting with a client to share some ideas they can use to work with their employees virtually. And you then follow-up to get more client meetings and expand on the ideas you’ve shared. Creating marketing materials. The client appreciates the ideas and you both feel inspired. Your Action Plan.

Development 62

Development Resources Meeting Survey 62

The Fearless Marketer

MAY 4, 2020

In last week’s Webinar on Going Radically Virtual, I did a poll to measure what the participants were doing in their marketing during the pandemic. Are you reaching out each week and getting meetings with past clients and business associates? The results were telling: 1. Yes – 62%. No – 38%. Stay Connected.

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Transportation Video Retail Survey 87

Kai Davis

JULY 10, 2020

link] ), it’s easier to identify activities that move someone forward (like ‘send a follow-up email’ or ‘schedule a meeting to discuss proposal’). content, sales pages, marketing assets, interviews, offers). outreach, podcast tours, write guest articles, webinars, have conversations). Kai Davis.

eBook 52

eBook Interviews Sales Marketing 52

Consulting Matters

AUGUST 15, 2019

I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. What made you decide to leave your corporate job and start your own consulting business? I was meetings and conventions and special events. Interview with Rachelle Stone.

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Interviews How To Meeting Industry 180

Martinka Consulting

JUNE 24, 2020

Over the last couple months I’ve been on a lot of webinars, Zoom meetings, and other online events, as I’m sure many of you have. Internet marketing will stay strong. If you’re not changing your marketing be prepared to do so. The post What’s Going On* appeared first on Martinka Consulting. You will recover.

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Media Sales Resources Meeting 40

Asamby Consulting

MARCH 17, 2022

Innovative businesses are able to keep their operations and products relevant to the rapid changing market conditions. Innovation helps organizations optimize their business and stay competitive in the market as mentioned above. Is there any space for personal thoughts and ideas during the weekly meeting?

Company 52

Company Productivity Operations Meeting 52

Women in Consulting

OCTOBER 26, 2015

Deb Siegle, WIC’s president, was recently interviewed (by email) regarding women consultants and business owners for possible inclusion in an article for one of the Boston College blogs. In February of 2015, the Cass Business School At City University London hosted an event called Women In Consulting – Challenges And Opportunities.

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Interviews Case Interview Consulting Bain 48

Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. This tactic is a fine example of how published articles can function not only as marketing tools but as selling tools as well.

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Journal Case Interview Conference Meeting 40

Management Consulted

AUGUST 20, 2012

We are entertaining the possibility of doing a monthly meet-and-greet webinar for prospective clients – perhaps launching in early 2013. I plan to take full advantage of this as well as the access to Fuqua alumni at the top consulting firms. Prior to working at Morgan Stanley, I was at PwC doing audit.

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Resumes Case Interview Interviews Consulting 138