Jerry Fletcher

OCTOBER 24, 2020

I asked, in a “mastermind” group, “Anyone else finding that you know more about how to make virtual meetings work both in terms of technical and techniques than the folks hiring you and their experts?”. Our experience adheres to the general market share pattern. Shorter is better in a virtual meeting” was our consensus.

Marketing 90

Marketing Consulting Video Meeting 90

The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. Big Idea #2 – Your Strategy to Meet with Prospects. Now you’re meeting with a real-live prospective client. And attend my webinar on Friday! He should know.

Marketing 62

Marketing Meeting Sports Strategy 62

Jerry Fletcher

SEPTEMBER 19, 2020

Or would you have imagined the explosion of meetings software that has occurred in the last six months? Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts.

Marketing 97

Marketing Consulting Software Intellectual Property 97

The Fearless Marketer

APRIL 19, 2021

Someone in my current Marketing Action Group shared this: “I believe that bringing all my marketing into alignment is critical at this point. Marketing alignment would be having a marketing message, marketing materials, website, presentation, etc. Would this be correct?”. How important is this? Cheers, Robert.

Marketing 71

Marketing B2B Tools Sales 71

The Fearless Marketer

APRIL 27, 2020

Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. What this looks like is doing all client service and marketing activities by phone, Zoom, and email. Lots of outreach and lots of meetings.

Marketing 62

Marketing Media Meeting Resources 62

The Fearless Marketer

JANUARY 27, 2020

Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who can lead you to prospective clients. A few had already set up meetings. At the beginning of the session, I talked about how online marketing is so difficult these days. Stay tuned.

Marketing 62

Marketing Video Meeting Strategy 62

The Fearless Marketer

MARCH 29, 2021

Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. Proactive marketing means reaching out and engaging prospective clients. Proactive marketing includes the following strategies. This is not cold calling.

Marketing 62

Marketing Meeting Groups Strategy 62

The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

Marketing 62

Marketing Training Training Advertising 62

The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Some will opt-in to your e-list and perpetuate this virtuous marketing circle. Fist pumps! The mind reels.

Marketing 75

Marketing Strategy Strategy Strategy& 75

Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

How To 227

How To Training Training Consulting 227

The Fearless Marketer

JANUARY 20, 2020

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings. More Meetings = More Clients. But what do you actually say in such a meeting that will move things forward and lead to more valuable connections?

Meeting 62

Meeting B2B Case Interview Resources 62

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

Meeting 48

Meeting Marketing How To Resources 48

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! The evidence is in.

Marketing 86

Marketing Advertising Meeting Course 86

The Fearless Marketer

DECEMBER 6, 2021

My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”. To market effectively, you also need to build familiarity and trust with prospective clients. And to do that, you need to reach out, meet, and talk with them. But that’s really not enough.

Meeting 118

Meeting Marketing Video Media 118

Epicflow

DECEMBER 29, 2023

Read further to learn about our AI developments, what topics we discussed at our webinars, the names of our prominent guests, and why it’s better to start later to deliver earlier! We’re looking forward to seeing their first results and sharing them with our readers. Stay tuned!

Company 52

Company Resources Software Enterprise 52

Do It! Marketing

JUNE 26, 2020

No events – no meetings – no training. Buy a ton of gear that you have no idea how to use Start doing $49 webinars instead of your $7,500 keynotes Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?) Marketing. You’re in the IDEA business.

Video 52

Video Training Training Course 52

The Fearless Marketer

OCTOBER 8, 2018

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 69

Marketing Strategy Strategy Strategy& 69

The Fearless Marketer

MAY 25, 2020

This Friday, I’ll be hosting my final “Going Radically Virtual Webinar.” make your reservation here ) My guest, Lisa Nirell, was one of the first people to go through my Marketing Certification Program in 2008 and has gone on to a distinguished career as a marketing consultant, author, and speaker. I hope you can attend.

B2B 71

B2B Small Business Energy Education 71

Johanna Rothman

NOVEMBER 28, 2023

The reply: Spend five hours a month in meetings (roughly an hour each week). For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. You might have other considerations, such as how much marketing reach the other person/organization has. Write a new, unique column each month.

Intellectual Property 71

Intellectual Property Consulting Guidelines Process Improvement 71

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss my annual numbers webinar ! A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Don’t miss the webinar: 11 AM Eastern 13 December 2022. I’ll get into more below. . Where is it coming from? A drop in consumer spending.

Sports 64

Sports B2C Research Marketing 64

The Fearless Marketer

JUNE 21, 2021

If you think, “The only people worth meeting with are perfect prospects who can spend $X with me on this kind of project, and it’s a waste of time meeting with anyone else,” then you are missing something. Look, networking and meeting with people during the pandemic has been challenging. Look, I run a virtual business.

Meeting 62

Meeting Conference Groups Resources 62

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 224

Consulting Strategy Strategy Strategy& 224

IMC USA

JANUARY 10, 2019

The IMC USA re-brand is a much-needed update to better reflect the value our association offers consultants,” states IMC USA VP of Marketing Jennifer Beever CMC ®. . — January 10, 2019 — The Institute of Management Consultants USA (IMC USA) has launched a new brand and redesigned its website to better serve members.

Ethics 100

Ethics Conference Consulting Course 100

The Fearless Marketer

JUNE 15, 2020

So I re-identified my strengths – one-on-one marketing. When I meet with the biz owner I get a job/project sometime later. “So The first kind of responses were all about how to get more traction on social media, content marketing, website visits, etc. Do webinars and podcasts. Do relationship-building instead.

Media 62

Media Energy Marketing Groups 62

Wakeman Consulting Group: Dave's Blog

APRIL 9, 2023

Meaning that Tesla stole sales in the first quarter from the second quarter and the profits were lower because Tesla discounted to get those sales in sooner to meet the “expectations” of Wall Street. In Tesla’s case, they are just trying to tread water to meet Wall Street’s demands. That’s problem solving. That’s commodity thinking.

Sales 59

Sales Advertising Meeting Examples 59

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Successful Independent Consulting

FEBRUARY 12, 2021

Do you have the cash to make ends meet? Supply and demand – Assess the market for your expertise to get an idea of how hard it may be to find work. Marketability – Were former bosses, colleagues or teammates sad to see you move on to a different department or project? You have to give yourself some time to build momentum.

Cash Flow 370

Cash Flow Consulting Insurance Insurance 370

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

Sports 59

Sports Marketing Research Strategy 59

Rod Burkert

FEBRUARY 4, 2020

Face-to-face meetings like lunches can be effective practice development pump primers. And then there is my INSIDER webinar series. She runs the front office to create the webinars. She runs the actual webinars. And she runs the back office to wrap up the webinars. What are the alternatives to doing lunch?

Case Interview 80

Case Interview Video Interviews Development 80

Kai Davis

JULY 10, 2020

link] ), it’s easier to identify activities that move someone forward (like ‘send a follow-up email’ or ‘schedule a meeting to discuss proposal’). content, sales pages, marketing assets, interviews, offers). outreach, podcast tours, write guest articles, webinars, have conversations). Kai Davis.

eBook 52

eBook Interviews Sales Marketing 52

The Fearless Marketer

JULY 27, 2020

BEST IDEA for marketing, etc. > Get many more meetings with prospective clients. > > It’s not getting them more meetings. > > It’s not getting them more meetings. > Next, week, in my final webinar in the recent series (on Friday, August 7 at noon PT – mark your calendars now).

Meeting 62

Meeting Marketing Leadership How To 62

Jacq Hackett Consulting

JUNE 10, 2018

Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. You can register here.

Management 136

Management Course Consulting Healthcare 136

The Fearless Marketer

MARCH 30, 2020

Let me give you a scenario: You’re meeting with a client to share some ideas they can use to work with their employees virtually. And you then follow-up to get more client meetings and expand on the ideas you’ve shared. Creating marketing materials. The client appreciates the ideas and you both feel inspired. Your Action Plan.

Development 62

Development Resources Meeting Survey 62

Rod Burkert

MAY 9, 2018

We are meeting up with friends who will install solar power on our rig so that we can do some more remote stays and save money over “traditional” RV parks that have become quite expensive of late. Our marketing has to work FOR our practices. And your marketing plan – the efforts that bring work to your door – may need a reset.

Marketing 40

Marketing How To Industry Conference 40

The Fearless Marketer

FEBRUARY 9, 2020

For the past several weeks I’ve been writing about and teaching how to get more meetings with prospective clients and those who can connect you with prospective clients. How to Get 100 Meetings. More Meetings = More Clients. More than 350 signed up for my demo webinar on the topic, “ Fewer Emails, More Meetings.”

How To 62

How To Turnaround Meeting Course 62

Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

1 to 1

MAY 4, 2020

On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies. Schedule daily video conferences to quickly review priorities and tasks just as you would for an office meeting.

Sales 26

Sales How To Resources Meeting 26