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How CPG Companies Win with Amazon

BCG

A few retailers may have grown faster and further than Amazon, but none has had as disruptive an impact on consumer behavior or on the retail sector. Amazon has changed the way much of the world shops. BCG partner and managing director Gabrielle Novacek recently shared her views on how CPG manufacturers can win by working with Amazon.

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How Amazon Business Can Help Your Company Optimize Procurement - SPONSOR CONTENT FROM AMAZON BUSINESS

Harvard Business

Sponsor content from AMAZON BUSINESS.

Company 54
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Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

The website he was looking at, flush with options, was Amazon. As the CMO of PedalSpark, a small maker of high-end electric bicycles, Mark was considering strategies for selling the company’s new ride. That company had sold exclusively on its own site, and Mark’s expertise had served PedalSpark well with its first product.

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How Can Companies Compete with Amazon? Netflix Has the Answer

Harvard Business

Amazon’s grand ambition was on display last week with the news that it will acquire Whole Foods for $13.7 Amazon doesn’t just want to be the place where you do your online shopping. In this way, Amazon is a company well suited for its era, as Neil Irwin pointed out last week in the New York Times.

Company 32
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Why Companies Decide to Sell on Amazon—or Not

Harvard Business

A conversation with HBS professor Ayelet Israeli weighing the pros and cons of the e-commerce platform.

Company 38
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Simple Strategies to Create a High-Converting Website with Marty Greif

Consulting Matters

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” You can turn your website into a client conversion machine , hard at work 24/7 attracting clients who are excited and ready to work with you.

Strategy 156
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Simple Strategies to Create a High-Converting Website with Marty Greif

Consulting Matters

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” You can turn your website into a client conversion machine , hard at work 24/7 attracting clients who are excited and ready to work with you.

Strategy 156