Henry DeVries

JULY 28, 2022

Book designer, consultant, and founder of Printed Page Studios Rachel Valliere shares the importance of publishing a well-designed book.

Marketing 65

Marketing Consulting Strategy Strategy 65

Business Consulting Agency

NOVEMBER 21, 2023

To effectively connect with their audience and thrive in this competitive space, doctors providing these services and the companies facilitating them have turned to digital marketing as a powerful catalyst for growth and success. Leveraging digital marketing for medical concierge services delivers many advantages.

Marketing 52

Marketing Healthcare Advertising Engineering 52

Kai Davis

DECEMBER 5, 2022

This week, I have book recommendations for you! With the Holiday season coming up, you’re likely thinking of books to buy those special (business) people in your life — or getting asked questions like, “Hey, uh, what books are you interested in? On to the first entry in this year’s book recommendation list!

Sales 52

Sales System Small Business Marketing 52

Consulting Matters

OCTOBER 13, 2022

I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy. Book a call with me at www.betsyjordyn.com/schedule, and let's chat about your project. Tune into this special interview where I'm in the hot seat!

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Steve Shu Consulting

JULY 28, 2015

There are four books that I recommend as core to the generic practice of consulting. nurturing marketing and selling skills for consulting (for example, I highly recommend books like Winning the Professional Services Sale by Michael McLaughlin ). Finally, I just released a book entitled The Consulting Apprenticeship.

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Consulting Management McKinsey Interviews 150

Chad Barr

DECEMBER 6, 2023

In today’s fast-paced business world, understanding the strategies of industry leaders, successful organizations and even your competition, is crucial for your own success. Recognizing their strengths and weaknesses compared to yours is key to enhancing your market position.

Industry 52

Industry Marketing Benchmarking Analysis 52

Action Plan

AUGUST 29, 2023

I own books of quotations and look up quotations online almost every day. Marketing your professional services is a game. Until you do that, marketing will remain a mystery and a slog. Until you do that, marketing will remain a mystery and a slog. People really don’t like clever marketing. Strategies are endless.

Marketing 52

Marketing Report Course Strategy 52

Seth Godin Blog

DECEMBER 5, 2023

Marketing strategy: This is the work of positioning, story telling, status and affiliation. Good marketing strategy overcomes just about everything else. Some of my books are about this. Sales support: In many organizations, the main role of marketing is to support the work of the sales team.

Marketing 40

Marketing Advertising Sales Resources 40

Strategy+Business

NOVEMBER 6, 2017

This year's best business books on strategy focus to different degrees on the importance and practice of innovation, Ken Favaro writes. In The Net and the Butterfly, Olivia Fox Cabane and Judah Pollack investigate the neuroscience behind innovation and lay out a detailed road map for how executives can link its power to strategy.

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Chad Barr

MAY 17, 2023

Frequently, I’m asked, “How can content marketing expand my business?” ” To answer, let’s view content marketing as a strategic approach of publishing and sharing captivating, valuable content to attract and expand your client base. Unique, compelling content is a strategic differentiator.

Marketing 52

Marketing Engineering Education Leadership 52

Wakeman Consulting Group: Dave's Blog

JUNE 25, 2023

I was reading a book analyzing Peter Drucker’s approach to teaching and at the end there was a section on things to consider. That got me thinking about sharing a few ideas about what we should all be considering when we think about strategy. What in your market is the same? Your market? What does success look like?

Strategy 59

Strategy Strategy Strategy& Resources 59

The Fearless Marketer

JANUARY 31, 2022

There are two things that make us struggle with marketing. The first thing is all the strategies and skills needed to market ourselves effectively. Those can be technically challenging, but there are endless articles, books, courses, and people who can help you with that stuff. Well, I’m just not a good writer.”.

Marketing 62

Marketing Comparison Strategy Strategy 62

Strategy+Business

NOVEMBER 6, 2017

Cathy Taylor reviews the best business books on marketing and sales of the year. Leading the pack is Superconsumers, by Eddie Yoon, a highly relatable book that describes how companies can thrive by identifying, catering to, and learning from their most committed and passionate customers.

Marketing 53

Marketing Sales Resources Data 53

Chad Barr

AUGUST 26, 2020

I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing. These topics may be related to business, marketing, digital empire creation®, web presence, and various life issue topics that are dear to my heart.

Marketing 52

Marketing Strategy Strategy Strategy& 52

Chad Barr

OCTOBER 25, 2023

Please provide me with three distinct [topic of interest] strategies. Each strategy should have a unique approach and please name each of the strategies. Would you please provide me now with the pros and cons of each of the strategies taking into consideration all that you know about [topic of interest field]?

Strategy 52

Strategy Strategy Strategy& eBook 52

The Fearless Marketer

OCTOBER 8, 2018

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 69

Marketing Strategy Strategy Strategy& 69

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Chad Barr

JUNE 7, 2023

.” With this in mind, it’s clear that the landscape of digital marketing is continuously and rapidly evolving, transforming and impacting our lives and businesses across various aspects. Today, let’s delve into four of these crucial aspects: Personalization: This has become a focal point in digital marketing.

Marketing 52

Marketing Engineering Data Tools 52

The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. Usually, in an article like this, I would outline all the key ideas the author teaches in the book. That would only give you a reason NOT to get the book! He should know.

Marketing 62

Marketing Meeting Sports Strategy 62

Tom Spencer

MARCH 24, 2018

When Jim Collins, author of the book “How the mighty fall”, was first asked this question by a business executive he was astounded, not being able to answer it. As one reads the book, it becomes evident that the fundamentals of sustaining success are similar for both individuals and organizations.

Airlines 101

Airlines Capgemini Industry Groups 101

Consulting Matters

JANUARY 27, 2022

Today, he is on my show to talk about his latest book, Back 9 Walking, which is undoubtedly his most powerful! In this book, he shares his reflections on mid-life through his experiences, which is exactly what makes a thought leader. Get the Back 9 Walking book at back9walking.com. Why you can't separate your life and business.

How To 156

How To Insurance Insurance Consulting 156

Strategy+Business

DECEMBER 1, 2013

This year''s best business books on strategy drive home the lesson that managing your company with an eye toward innovation in your market offerings, business portfolio, and business models is the only sustainable competitive advantage for most companies.

Strategy 53

Strategy Strategy Strategy& Company 53

Do It! Marketing

AUGUST 10, 2020

Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years? The post Marketing Plan? Marketing. No you do not. Next — do you need to execute on your daily and weekly MMA (money making activity) tasks? Don’t let that be you.

Marketing 52

Marketing Media Video Tools 52

Tom Spencer

SEPTEMBER 7, 2014

Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. They want to develop a growth strategy for the next five years. They want to develop a growth strategy for the next five years. Source: Culturamix ). Consentino.

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Strategy Strategy Strategy& Case Interview 98

Chad Barr

APRIL 12, 2023

Also, study the habits, mindset and strategies of successful entrepreneurs and thought leaders. Paint success: Create the strategies for your company, which will help establish the roadmap that outlines how you will achieve your business objectives. Get your copy of my latest new books available now on my Amazon’s author page.

Strategy 52

Strategy Strategy Strategy& Advertising 52

ConsultX

AUGUST 10, 2021

Our list of highly recommended books to help you succeed as a consultant. This realistic, in-the-trenches guide offers six strategies that, when combined, give you a step-by-step approach for reaching entrepreneurial success. Conquer the Chaos - Clate Mask & Scott Martineau Crush It! Step by step, Crush It!

Consulting 52

Consulting Small Business Video Ethics 52

Steve Shu Consulting

MAY 10, 2010

Charlene Li, founder of the Altimeter Group and co-author of the bestselling book Groundswell , was generous to include me on her distribution list for an advanced reading copy of her new book Open Leadership: How Social Technology Can Transform the Way You Lead.

Leadership 150

Leadership ROI Media Guidelines 150

Do It! Marketing

AUGUST 3, 2020

As a marketing mentor for consultants, speakers, and experts, I’m often asked some variation of the following questions: What’s more important – a focused marketing plan or consistent marketing activity? Do I need to change my marketing strategy? Marketing. NO you do not. Now is the time.

Marketing 52

Marketing Sales Financial Strategy 52

Chad Barr

JUNE 8, 2022

Use E mail and opt-in marketing to grow your lists and promote your offerings. Implement a social Media strategy to leverage platforms such as F acebook , LinkedIn, Twitter and others. Get your copy of my latest new books available now on my Amazon’s author page. C onvert visitors to clients.

Intellectual Property 52

Intellectual Property Marketing Engineering Trends 52

Successful Independent Consulting

APRIL 1, 2024

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. For example, Fortune 500 or middle market? Were you involved with the strategy, planning, implementation, or all of the above? The exact opposite is true. What solution was created or implemented? What was the industry? Who was the client?

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Exercises Turnaround Leadership Development 195

The Fearless Marketer

MARCH 29, 2021

Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. Proactive marketing means reaching out and engaging prospective clients. Proactive marketing includes the following strategies. Where do you start?

Marketing 62

Marketing Meeting Groups Strategy 62

Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Find books that your clients might buy to solve their problems (when they should be hiring you) and look at how they express their pain, wants, needs, and solution desires. Go to Amazon. Interesting and memorable phrases.

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How To Methodologies Survey Leadership 401

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Operations Leadership Hotels Sports 156

Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. Write a Book. You are not selling widgets for low prices. Up-sell Existing Clients.

How To 227

How To Training Training Consulting 227

The Fearless Marketer

JUNE 24, 2019

What I was looking for was the simplest, fastest, most effective strategy to get in front of prospective clients. The problem with many strategies is that they have 27 steps and take a long time to implement. The marketing approach needs to be very direct. If they bite, move to a conversation or free strategy session.

Marketing 59

Marketing Recruiting Recruitment Sales 59

Strategy+Business

DECEMBER 1, 2013

For the authors of this year''s best business books, the essence of marketing is increasingly the customer experience, much of it digitally delivered. Taglines be damned, it''s time to address how customers experience your brand.'

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Rod Burkert

OCTOBER 9, 2019

On to this week: It’s been said that having a book is the new business card. But what would we write a book about … what topic? Note: For this to be useful, you must (1) be good at your craft and (2) have authority to implement the strategies and tactics we create for getting the kind of work you want at the fees you deserve.

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Case Interview Mercer Interviews Marketing 40