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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The Why/What/How/Who marketing segmentation pecking order).

Marketing 256
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Business Book Review: Boston Consulting Group On Strategy

Management Consulted

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

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Business Book Review: Lords of Strategy

Management Consulted

We’re starting a series of guest posts offered by staff, readers and interns that are reviews of books we think are helpful for those interested in consulting (specifically) and business (in general). If you want to submit a review on a book you’ve been reading, follow the same format, target 600+ words and send it over by email!

Strategy 139
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Book Recommendation: Ultimate Sales Machine by Chet Holmes

Kai Davis

This week, I have book recommendations for you! With the Holiday season coming up, you’re likely thinking of books to buy those special (business) people in your life — or getting asked questions like, “Hey, uh, what books are you interested in? On to the first entry in this year’s book recommendation list!

Sales 52
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Insights from Industry Leaders: Your Path to Market Excellence

Chad Barr

In today’s fast-paced business world, understanding the strategies of industry leaders, successful organizations and even your competition, is crucial for your own success. Recognizing their strengths and weaknesses compared to yours is key to enhancing your market position.

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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I still want to write more in the book. I don't have just one product for my business. And I'm not a team working on just one feature set or a product. Those purchase orders are much larger sums of money than an online workshop or revenue from a book. As part of that strategy, I have interim deliverables.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202